Viewpoints

Why Privacy Rules and Signal Loss Are Reshaping Hotel Marketing Technology and Driving Up Acquisition Costs

For years, hotel digital marketing optimization was largely an engineering problem with a predictable playbook: feed conversion signals into ad platforms, refine audiences and bidding, attribute outcomes across touchpoints and scale spend where return looked […]

Success Stories

Amano Hotels Scales Flexkeeping Automated Cleaning Tech Europe-Wide to Boost Efficiency and Greener Stays

Amano Hotels, a boutique urban lifestyle brand known for its sleek design sensibility, vibrant bar and restaurant culture, and prime city-center locations across Berlin, Munich, Leipzig, Düsseldorf, and London, has successfully deployed Flexkeeping’s Automated Services […]

In the Spotlight

How 2025 Marked a Turning Point for Event Spaces and How Hotels Can Stay Competitive as Non-Traditional Venues Rise

While the last several years were defined by recovery, recalibration and short-term adjustments, 2025 became the first year in which hotel event venues operated under new long-term rules. The shifts that emerged this year weren’t […]

Viewpoints

How 3D Laser Scanning Helped a Hotel Avoid $150,000 in Renovation Mistakes and Exposed the Risks of Outdated As-Built Drawings

Renovations are among the highest-risk, highest-pressure undertakings in the hotel business. Every offline suite chips away at revenue. Every design conflict chips away at budgets. Yet many hotel projects still begin with one of the […]