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Top Stories - 6.17.2022
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Wyndham Launches Native ChatGPT App as Competition Intensifies Around AI-Powered Hotel Discovery
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As generative AI rapidly reshapes how travelers research, compare, and book accommodations, hotel companies are increasingly racing to establish visibility inside the conversational platforms that may soon rival traditional search engines and online travel agencies as primary discovery channels. Wyndham Hotels & Resorts is the latest major brand to make a significant move in that direction, launching a native app …
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Why Hotel AI Adoption Is Moving Faster Than Security Controls and Increasing Risk Exposure
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It took 527 stolen credentials to leak the data of over 5 million guests. In March 2026, CyberNews discovered that an attacker had compromised the credentials of accounts on Chekin and Gastrodat, hospitality platforms based out of Spain and Austria, and obtained plain-text copies of usernames, passwords, and tokens. They used these credentials to extract guest names, booking details, and …
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Why Outdated IT Is the Real Threat to Hotel Reputations
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In the age of instant reviews and AI-driven travel planning, a hotel’s reputation is built, or broken, long before a guest reaches the front desk. Today’s travelers expect friction-free experiences from the moment they search for a hotel to stay at online to the moment they check out. Technology has now become the backbone of delivering an exceptional guest experience. …
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Choice Hotels Moves AI Technology Beyond Pilot Projects and Into the Core of Hotel Operations
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Choice Hotels is implementing the next phase of a technology strategy the company has been building for more than a decade: move core systems to the cloud, standardize tools across a large franchise network and use that infrastructure to give hotel owners better ways to manage pricing, operations guest communication and distribution. In an announcement this week, the company said …
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How Streaming's Ad Inventory Growth Is Opening Up Television to Hospitality Brands That Couldn't Previously Afford It
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For most of the history of television advertising, hotels and resorts either had the budget for it or they didn't. Production costs were high, media buys were structured for large national advertisers, and the targeting was too broad to justify the spend for a regional property or independent hotel. The channel belonged to the big chains. That has changed. Connected …
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Hotel Digital Marketing Leader Cogwheel Marketing & Analytics Earns Spot on Inc. Regionals Ranking
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Inc., the leading media brand and playbook for the entrepreneurs and business leaders shaping our future, has revealed that Cogwheel Marketing & Analytics has been ranked No. 32 on its sixth annual Inc. Regionals: Rocky Mountains list – the most prestigious ranking of the fastest-growing privately held companies in the Rocky Mountains. The region includes Montana, Idaho, Wyoming, Nevada, Utah, …
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iVvy and Lightwave Join Forces to Help Hotels Automate Event Space Energy Management and Reduce Costs
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iVvy, a global venue and event management software platform, and Lightwave, a smart lighting, power, and heating technology company, have announced a partnership that connects event scheduling directly with building energy controls — enabling hotels, resorts, conference centers and other hospitality venues to operate more sustainably while reducing operational costs and supporting net-zero initiatives. The first-of-its-kind integration links Lightwave’s smart …
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Actabl Secures Patent for Hotel Data Normalization Technology Powering Reliable AI-Driven Analytics
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Actabl, the leading hospitality software company dedicated to empowering hotels with actionable insights to drive profit, today announced it has been granted a U.S. patent for its method of normalizing raw enterprise hotel data from disparate sources, the framework powering Actabl’s business intelligence software. The milestone comes as developments in AI raise the stakes on data reliability, making the integrity …
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IRIS and Global Hotel Alliance Join Forces to Bring F&B Ordering and Digital Guest Experiences to Hotel Brands Worldwide
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IRIS, the global market leader in digital F&B and guest experience solutions for hotels, today announces its strategic partnership with Global Hotel Alliance (GHA), the world’s largest alliance of hotel brands representing over 50 brands in 100 countries. Under the new agreement, GHA hotel brands will have access to IRIS’ digital F&B ordering, Guest Directory and Mobile Concierge platform that enables hotels of …
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Inn-Flow Expands Into Hotel Procurement With Lilo Acquisition to Connect Purchasing With Accounting and Labor
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Inn-Flow, a back-office platform for hotel operators, has acquired Lilo, an advanced AI-driven procurement technology company focused on hospitality, adding procurement capabilities to a platform that already includes accounting and labor management. The Raleigh, North Carolina-based company also introduced Inn-Flow Procurement, a new module designed to bring purchasing, vendor management, and spend data into closer alignment with financial reporting and …
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