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How Hotels Can Apply “Wave Tech” to Sleep, Spa and Wellness to Enhance the Guest Experience and Unlock New Value

As one particular niche of wellness that’s gaining popularity, hoteliers should understand a bit about how non-invasive, wave or frequency technologies – “freq tech” for shorthand – work in order to effectively sell them to guests. Using a multisensorial blend of light waves, electricity, radio waves, soundwaves or vibrations to heal the body, these technologies represent a high-margin, low-labor path to grow wellness revenues for a spa or as an in-room amenity. Some devices are quite large and expensive while others are portable and can be delivered on demand, so hotel brands must decide how best to deploy various equipment based on budgets and spaces available. When it comes to the wide range of modern wellness technologies (‘welltech’) and equipment that can be deployed at a hotel – whether in the guestroom or in the spa – the top value proposition for any of these tools is that they help [...]

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