Staying at the forefront of current industry insights is essential to having a successful venue marketing strategy. Trends are vital to understanding what drives consumer behavior and ensuring that our marketing campaigns have maximum impact. They provide invaluable insights into the preferences of our target audience and help us tailor our message in order to attract more customers. I’ve compiled a list of what I believe is going to be some of the most powerful insights for hotel marketing in 2023. From engaging customers with new technologies to optimizing digital campaigns for maximum results, get ready to be inspired and infuse your strategy with game-changing insights. Hoteliers will implement new technology if it can increase profitability The introduction of technology in the hotel industry has drastically changed how venues operate. With the ability to increase profitability, more and more hoteliers are turning to technology solutions to improve their operations. From advanced reservation systems that make bookings easier for guests to smart energy efficiency systems that save money on electricity costs, technology has become an essential [...]