Viewpoints

Ramping Up Hotel Recovery Revenues with Integrated PMS Modules

We’re in it for the long haul with COVID-19; vaccines are being approved and manufactured, but it will take quite some time for mass inoculation, and then there are these new variants to worry over. […]

Viewpoints

How to Optimize Hotel Digital Marketing Performance Via the Voice Channel

In today’s world, digital marketing efficiency is not only mission-critical, it‘s a business imperative. While hospitality marketers typically look to improve conversion rates from their digital campaigns on their websites and within the booking engine, […]

Viewpoints

Here’s Why Fast and Free Hotel WiFi is Still Critical in 2021

It’s a lucrative and commendable effort for a hotel to investigate any and all means to implement technological solutions that will help to boost the guest experience, save costs, reduce direct human contact or a […]

In the Spotlight

Exploring the Pros and Cons of Online Check-in for Hoteliers

The pandemic has significantly transformed the way most businesses operate, and hotels are no exception. In hospitality, so many things have changed in such a short span of time that many tech solutions became not […]

Viewpoints

Hotel Recovery: Why Content Parity is the Next Rate Parity

Channel distribution for hotels was chaotic prior to the pandemic and it will be just as cumbersome once recovery begins in earnest. This is entirely due to COVID-19 whereby new guest behaviors and travel needs […]

Viewpoints

Why Hotel Management Software is Mission Critical for 2021

The first half of 2021 doesn’t look all that great for the hotel industry. With the corporate and group segments still sluggish as the general public awaits mass inoculation from one of several approved COVID-19 […]

In the Spotlight

What Streaming Services Can Teach Hoteliers About Direct Channel Revenues

With hundreds of millions of global subscribers to the likes of Netflix, Amazon Prime, Disney+, Apple TV, Hulu or any other, the common features of the user interfaces for these streaming services are subtly influencing […]

In the Spotlight

How Hoteliers Can End the Inefficiencies of Videoconferencing

Back in March or April 2020 when the shelter-at-home orders abruptly disconnected most of us from our office commutes and camaraderie with our fellow hoteliers, regrouping online for videoconference meetings made sense as a triage […]