Viewpoints

Why Hotel Technology Is Finally Breaking Up With Fragmented Systems

For years, hotel technology evolved through a gradual accumulation of systems. A PMS sat at the center, with layers added over time for distribution, revenue management, reputation, guest messaging, upsells, housekeeping, payments, digital check-in, keyless […]

Viewpoints

How AI Is Reshaping the Quality of the Customer Experience in Tourism

The tourism industry has always been about creating memorable experiences, but artificial intelligence is fundamentally changing how those experiences are delivered. From the moment travelers begin dreaming about their next adventure to the time they […]

In the Spotlight

What’s Really Driving Technology Innovation in the Hotel Industry?

What is the fastest adopted technology in history? WhatsApp, perhaps? That may once have been true, but the title now belongs to ChatGPT. This should come as little surprise to anyone who follows the news […]

In the Spotlight

Why Privacy Rules and Signal Loss Are Reshaping Hotel Marketing Technology and Driving Up Acquisition Costs

For years, hotel digital marketing optimization was largely an engineering problem with a predictable playbook: feed conversion signals into ad platforms, refine audiences and bidding, attribute outcomes across touchpoints and scale spend where return looked […]

In the Spotlight

How 2025 Marked a Turning Point for Event Spaces and How Hotels Can Stay Competitive as Non-Traditional Venues Rise

While the last several years were defined by recovery, recalibration and short-term adjustments, 2025 became the first year in which hotel event venues operated under new long-term rules. The shifts that emerged this year weren’t […]

Viewpoints

How 3D Laser Scanning Helped a Hotel Avoid $150,000 in Renovation Mistakes and Exposed the Risks of Outdated As-Built Drawings

Renovations are among the highest-risk, highest-pressure undertakings in the hotel business. Every offline suite chips away at revenue. Every design conflict chips away at budgets. Yet many hotel projects still begin with one of the […]