Viewpoints

Harnessing Big Data to Drive Hotel Revenue

By Casi Johnson, Chief Operations Officer/Innovations Leader, M3 The phenomenon of “big data” has infiltrated the professional world, spanning industries and transforming all facets of business, from accounting and operations management, to marketing and business […]

Revenue Management

5 Key Success Factors for Hotel Revenue Management 

By Debbie Carson, Associate Editor Upgrading revenue management capabilities means implementing the right technology solution and integrating the right data sources — ones that have been shown to improve forecast accuracy and pricing decisions. It […]

Revenue Management

You Don’t Need a Weatherman to Know Which Way the Wind Blows (or a Revenue Manager to Know How Many Guests are Checking into a Hotel)

By Jeff Zabin, Managing Editor “You don’t need a weatherman to know which way the wind blows,” sang Bob Dylan in his classic 1965 song “Subterranean Homesick Blues.” He was right. Knowing which way the […]