Viewpoints

Why Outdated IT Is the Real Threat to Hotel Reputations

In the age of instant reviews and AI-driven travel planning, a hotel’s reputation is built, or broken, long before a guest reaches the front desk. Today’s travelers expect friction-free experiences from the moment they search […]

Viewpoints

How Streaming’s Ad Inventory Growth Is Opening Up Television to Hospitality Brands That Couldn’t Previously Afford It 

For most of the history of television advertising, hotels and resorts either had the budget for it or they didn’t. Production costs were high, media buys were structured for large national advertisers, and the targeting […]

In the Spotlight

Why the In-Room TV Now Reflects a Hotel’s Entire Technology Stack

The in-room television has always served as a kind of mirror. For decades, it reflected what the industry believed guests wanted: a standard cable lineup, a looping channel of hotel information, and perhaps a reminder […]

In the Spotlight

How AI Is Teaching Hotel and Resort Operators About Their Guests

Most hotel operators rely on standard methods to understand guests, such as surveys, comment cards, online reviews, and conversations at the front desk or in the lobby. These inputs matter, but if we are honest, […]

Viewpoints

How Smart TVs Are Turning Hotel Rooms Into Living Rooms

In-room entertainment has long been a defining element of the hotel guest experience, but for many travelers it has become more of a frustration than a feature. The familiar ritual of scrolling through dozens of […]

In the Spotlight

How Hotels Are Turning CRM Intelligence Into a Competitive Advantage

For years, the hospitality industry has been talking about personalization. Today, personalization is no longer optional; it is a critical differentiator that drives loyalty, revenue, and long-term competitive advantage. Hotels that deliver experiences tailored to […]