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Why Technology is Key to Enhancing Hotel Guest Wellness (and Profitability)

One of our grand theories for the hotel industry going forward is that wellness programming will continue to rise in importance as a profit center, giving a strong ‘reason to visit’ (and revisit) to help differentiate any brand in any hotel category. That said, nothing comes easy. The foremost obstacles that we’ve experienced when building out or expanding a hotel’s wellness footprint are skilled labor access and marketing awareness. For the first, the future of wellness will require ever-increasing technical expertise, thereby reducing the labor pool or necessitating more reskilling or certifications. On the second front, whatever wellness experiences you set up are only as good as your ability to promote then frictionlessly sell them. Technology can be the savior for both; the guest-facing or [...]

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