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How Hotels Can Transform Their Hotel Guest Directory into Guest Revenue 

In the same vein as your website and social media platforms, the Guest Directory can be just as valuable in terms of functioning as your shop window – demonstrating the breadth of your services and offer, boosting guest engagement, enhancing the guest journey and, crucially, driving ancillary revenue. Whilst historically it has served as a straightforward in-room paper guide with practical information on hotel facilities and policies, with the advance of mobile technology it has been transformed into a dynamic, digital tool.  But how can hoteliers harness its potential to keep guests informed and drive engagement with the hotel’s services? Following are 10 tips and strategies to achieving success with an all-in-one comprehensive digital solution: Digitize it to make it more visible and accessible In their paper format, guest directories have traditionally been the mainstay of the hotel room and reception desk which limited accessibility and engagement. Not so when transferred [...]

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