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Why AI Hotel Platforms Must Start Replacing Systems, Not Adding Them

With AI-aided coding reaching maturity, we’re now seeing a swath of new players on the market. Some are direct competitors in existing categories for bargain basement pricing. Others are in wholly new and largely undefined software categories. For this latter camp, one big gripe I have is that they all talk about themselves as not replacing any other piece of the IT pie. They’re all a “new category”. On the surface, that sounds like innovation. In practice, it’s another invoice, on top of all the due diligence required to manage another system. And all this is coming in at exactly the point in history when hotel managers are being squeezed on all sides for productivity gains. A hotel tech stack is still largely a zero-sum game – budgets are defined while the promise of “time to value” for the investment is a forecast yet to be realized. In more ways [...]

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