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How to Leverage Your Hotel Tech Stack to Improve Loyalty Program Engagement

As travel rebounds after the height of the COVID-19 pandemic, the hotel and hospitality industry is uniquely positioned to attract guests and maximize revenue as the summer travel season takes off. According to a recent Allianz Partners review, travel will be up 16% in 2022 over last year, and nearly 75% of Americans plan to travel domestically for their summer vacations. The Pareto Principle, which emphasizes the frequency of an 80/20 distribution, shows that 80% of a company’s profits come from just 20% of its guests. As travel demand rises, focusing on the top 20% of guests and creating repeat revenue through an appealing and effective loyalty program will be a crucial piece to leverage the return to travel and hospitality. Leverage Big Data to Maximize Revenue An array of digital marketing solutions allow hotel operators to gather data, including interactive kiosks, email marketing with QR codes and, perhaps most notably, POS technology. Investing in an omnichannel POS platform helps brands capture useful guest data and provide solutions to analyze the data, leveraging it for [...]

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