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How AI-Powered Digital Mockups Could Reshape Hotel Design, Development and Procurement

Artificial intelligence has quickly become part of nearly every aspect of hotel operations, from reservations and revenue management to guest messaging, marketing and back-office automation. One area now beginning to attract attention is hotel development itself, where AI-powered planning tools are helping owners, architects and designers make faster, more informed decisions long before construction begins. One of the newest entrants is TG Studio, an Israeli venture created by TG Group in partnership with 3D visualization specialist Treedis. The platform combines immersive visualization, product selection, budgeting and project planning to help hotel developers evaluate guestrooms and public spaces before they are physically built. Developed with an investment of approximately $1 million, the platform recently entered pilot deployments and is being used to support model room planning for several luxury hotel developments. Constructing a physical mock-up guestroom has long been a standard step in hotel development. Owners, operators, architects, designers and brand [...]

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