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Why Hotel Tech Companies Need to Spend More Time at Investment Conferences

There’s a famous quote often attributed to Henry Ford: “If I had asked people what they wanted, they would have said faster horses.” Whether he actually said it is almost beside the point. Customers are remarkably good at identifying today’s pain points and wanting tweaked upgrades, but far less adept at imagining tomorrow’s 10x opportunities. Hotel technology vendors and IT directors can easily get caught in this type of feedback loop. We couldn’t help but think about this after attending the 2026 NYU International Hospitality Investment Forum (IHIF) in New York and comparing it to HITEC 2026 in San Antonio two weeks later.  Widely regarded as the industry’s premier investment conference, IHIF brings together hotel owners, institutional investors, lenders, developers, asset managers and the CEOs of the world’s largest hotel brands to discuss where hospitality capital is flowing next. More than 700 investors representing over $700 billion in hotel assets [...]

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