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Why Now is the Time for Hotels to Invest in Advanced Technology Solutions

The COVID-19 pandemic has required the hospitality sector to think proactively in order to preserve the health and safety of its employees. Most staff members spend the majority of their shifts in what are considered high-risk settings while interacting with guests, cleaning rooms, transporting luggage, serving restaurant patrons or working in kitchens. In that sense, it’s exceedingly difficult for hotels to maintain a completely safe work environment at all times amid a public health crisis. In reality, the impact of COVID-19 has caused a streamlining of investments in technological innovation within hospitality. Before the pandemic, advanced technology applications, automated intelligence and machine learning were all on the cusp of becoming an integral part of hotel operations. A 2019 study found that approximately 77 percent of chain hotels had begun prioritizing technology investments. Obviously in many cases that has slowed but it is clear that in the present and future operating environments [...]

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