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Tech Reset: Six Tips for Putting Hotel Technology First This Winter Season

I’ve been touting the pandemic as the “Great Technology Reset” for the hospitality industry, yet there’s still so much work to be done in order to make this rapid evolution complete. With many not forecasting a full recovery until 2023 or even 2024, now really is the time to hunker down on automation and tech integration in order to maximize onsite personalization, marketing success and cost savings. Significantly, COVID-19 has altered many travelers’ expectations so that a contactless guest journey is preferable over one that is traditionally high touch. But therein lies the problem of how to upsell on various revenue streams besides the rooms and provide the best possible service levels. With the first stages of the pandemic addressing the needs for sanitization and viral safety with technologies like self check-in, mobile room keys, touchless payment platforms, guest messaging apps and housekeeping upgrades, the next phase will require a [...]

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