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How Hotels are Using Robots to Reduce Costs, Improve Operations and Enhance the Guest Experience

Hotels are increasingly utilizing robotic technology to improve operations and enhance the guest experience. From check-in to checkout, robots are playing an increasingly important role in the hospitality industry. The history of robots in the hospitality industry dates back to the early 2000s when the world’s first robotic concierge was introduced at the Aloft Hotel in Cupertino, California. Aloft launched its robot butler service, known as Botlr, in 2014. The robots are designed to deliver items to guest rooms, including towels, toiletries, and other amenities. Guests can also use the robots to request housekeeping services or recycle unwanted items. The results have been impressive. Botlr has helped to reduce wait times for guests and improve the efficiency of housekeeping operations. In addition, guests have consistently given positive feedback about the service, citing the convenience and friendly demeanor of the robots. More recently, the hotel deployed a robot named ALO butler. ALO delivers items to guests’ rooms 24 hours a day, including towels, toiletries, and complimentary snacks. The results have been impressive. Guests have responded positively [...]

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