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How Streaming’s Ad Inventory Growth Is Opening Up Television to Hospitality Brands That Couldn’t Previously Afford It 

For most of the history of television advertising, hotels and resorts either had the budget for it or they didn’t. Production costs were high, media buys were structured for large national advertisers, and the targeting was too broad to justify the spend for a regional property or independent hotel. The channel belonged to the big chains. That has changed. Connected television (CTV) has opened up inventory that didn’t exist a few years ago, at price points that work for properties well below the enterprise level. At the same time, AI-powered ad creation has removed the production barrier that kept smaller operators out of video advertising entirely. Together, these two shifts put television advertising within reach for a much wider range of hospitality brands. But what does that look like in practice, and how can operators and marketing teams make the most of it?  Streaming Has More Ad Inventory, and the [...]

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