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How Hotels Can Monetize Better Sleep Through Automated Room Assignments

Sleep tourism is a very real trend. Working closely with hotel owners and executives to help ideate and set up sleep programs at hotels, one of the most common challenges that we have to overcome is limiting capex and opex so that the sleep program is both turnkey and easy to operationalize as well as acceptable to the guest’s price elasticity. Luckily, there’s a principle in sleep science that hotels can leverage to aid in guest’s sleep purely by better utilizing existing merchandizing and inventory systems. When it comes to sleep, there’s something called the first night effect (FNE). In essence, every time we spend the first night trying to sleep in a new environment, some corner in the deep recesses of our minds can’t help but stay active to maintain a vigilant eye in catch of lions, tigers or bears. This ends up resulting in longer time to fall [...]

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