Hotel Technology News

Solution Provider News

In the Spotlight

How Independent Inns Can Outsmart Seasonality and Win the Off-Peak Game

Let’s be honest—seasonality is brutal. One minute your rooms are buzzing, the next you’re wondering if tumbleweeds might start rolling through your front desk. But slow periods aren’t a death sentence—they’re an opportunity. The smartest independent properties aren’t just surviving the off-season. They’re thriving in it. Here’s how they’re doing it—with pricing precision, experience-driven marketing, and a little tech muscle. The Real Challenge of Off-Peak Seasonality isn’t just about the weather. It’s about shifting human behavior. Travel slows while kids are in school, when the economy slows down, when weather events occur, and during shoulder months when no one’s quite sure whether to ski or swim. These dips are outside your control. But what do you do in response? That’s your power move. Create Moments, Not Just Stays When booking demand dips, experience is your differentiator. Use it. Themed Packages A cozy winter retreat with hot cider and spa robes. [...]

Market Research

Viewpoints

Spotlight Interviews