Privacy Policy

Privacy Policy

Hotel Technology News is published by Starfleet Media, LLC. We respect the privacy of our readers, subscribers, contributors, customers and other visitors and are committed to handling personal information responsibly and transparently.

This Privacy Policy explains what information we may collect, how we use it, when it may be shared, the choices available to you and how to contact us about your information.

This policy applies to Hotel Technology News and, where applicable, related Starfleet Media websites, digital publications, email communications, research programs, content-download pages, advertising programs and other online services that link to or reference this Privacy Policy.

Personal Information You Provide to Us

We may collect personal information when you voluntarily provide it to us. Depending on how you interact with Hotel Technology News or Starfleet Media, this information may include:

• Name
• Business email address
• Telephone number
• Company or organization
• Job title or professional role
• Industry, company type or other business information
• Mailing or business address
• Newsletter and communication preferences
• Information submitted through contact forms
• Survey or research responses
• Information provided when downloading research or other content
• Information submitted in connection with advertising, publishing or other business relationships
• Information included in correspondence with us

You are not required to provide personal information simply to read publicly available articles on Hotel Technology News.

Information Collected Automatically

When you visit our websites, certain technical and usage information may be collected automatically by us or by service providers that support our websites and digital services.

This information may include:

• IP address
• Browser and device type
• Operating system
• Pages viewed and links clicked
• Date and time of visits
• Referring and exit pages
• Approximate geographic location derived from an IP address
• Cookie identifiers and similar technical identifiers
• Website performance and interaction information

We may use this information to operate and secure our websites, understand audience behavior, measure website and campaign performance, improve content and user experience and support advertising and marketing activities.

How We Use Cookies

Hotel Technology News and related Starfleet Media websites may use cookies, pixels, tags and similar technologies for website functionality, analytics, security, audience measurement, advertising and other operational purposes.

Cookies are small data files stored on or associated with your browser or device. Some cookies may be necessary for website functionality, while others may help us understand how visitors use our sites or measure the effectiveness of content and advertising.

Third-party services used on our sites may also set or access cookies or similar technologies in accordance with their own privacy practices.

Most browsers allow you to block, delete or otherwise control cookies through browser settings. Blocking some cookies may affect certain website functions.

Purposes for Processing Personal Information

We may use personal information for purposes including:

• Providing requested information, content or services
• Delivering the Hotel Technology News Weekly Dispatch and other communications you request
• Responding to questions, submissions and business inquiries
• Administering content downloads, surveys and research programs
• Publishing and managing editorial or sponsored content
• Managing customer, advertiser, sponsor and agency relationships
• Processing purchases and maintaining account or credit records
• Operating, maintaining and improving our websites
• Analyzing readership, website usage and campaign performance
• Preventing fraud, abuse, security incidents and technical problems
• Complying with legal obligations and protecting our legal rights
• Sending relevant business or marketing communications, subject to applicable law and your communication preferences

Newsletters & Marketing Emails

If you subscribe to the Hotel Technology News Weekly Dispatch or another email communication, we may use your contact information to deliver the communications you requested.

Marketing and newsletter emails include a mechanism that allows you to unsubscribe or change your preferences. You may also contact us directly at info@starfleetmedia.com to request removal from marketing communications.

Please note that even if you opt out of marketing messages, we may still send transactional, service-related, administrative or other non-promotional communications when appropriate.

Smart Decision Guides™, eBooks, Research & Other Content

Starfleet Media and Starfleet Research may offer reports, Smart Decision Guides™, eBooks, research findings, survey results and other content that requires registration.

Registration information may be used to provide the requested content, administer the program, understand audience engagement and communicate with you about related content, research or services.

Surveys & Market Research

Starfleet Research periodically conducts industry surveys and other market research. Information collected in connection with research may include professional information, company information, technology usage, opinions, business practices and other survey responses.

Research findings may be analyzed and reported in aggregated, anonymized or de-identified form. Unless otherwise disclosed or authorized, individual respondents are not identified in published research findings.

When a research initiative includes a sweepstakes, incentive, sponsored follow-up or other special condition, additional terms or disclosures may be presented when you participate.

When Personal Information May Be Disclosed

We may disclose personal information in the following circumstances:

We do not sell personal information to third parties in exchange for money. Certain uses of advertising, analytics or similar technologies may, depending on the circumstances and applicable law, be treated as a “sale,” “sharing” or targeted advertising even when no money changes hands.

Payment Processing

When you purchase press release credits, advertising or other services online, payment transactions may be processed by a third-party payment provider such as PayPal.

Payment providers receive information necessary to process the transaction according to their own terms and privacy policies. Starfleet Media generally does not receive or store your complete payment-card number when payment is processed directly by a third-party payment service.

External Links & Services

Hotel Technology News contains links to third-party websites, advertisers, sponsors, technology providers and other external resources.

We are not responsible for the privacy, security or content practices of websites or services that we do not control. We encourage you to review the privacy policies of third-party sites you visit.

How Long We Keep Information

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including providing services, maintaining business and publication records, managing subscriptions and customer relationships, satisfying contractual obligations, resolving disputes, enforcing agreements and complying with legal requirements.

Retention periods may vary depending on the type of information, the purpose for which it is used and applicable legal or business requirements.

Protecting Personal Information

We use reasonable administrative, technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration or disclosure.

No website, network, database or electronic transmission can be guaranteed to be completely secure. Accordingly, while we work to protect information in our possession, we cannot guarantee absolute security.

Managing Your Information

Depending on your relationship with us and where you live, you may be able to:

• Unsubscribe from marketing email communications
• Request access to personal information we maintain about you
• Ask us to correct inaccurate information
• Request deletion of certain information
• Object to or request restriction of certain processing
• Request a portable copy of certain information
• Withdraw consent where processing is based on consent
• Opt out of certain sales, sharing or targeted advertising where applicable

These rights are subject to applicable law and may not apply in every circumstance. We may need to verify your identity before completing certain requests.

To make a privacy request, email info@starfleetmedia.com and describe the nature of your request.

California Privacy Rights

If California privacy law applies to our processing of your personal information, California residents may have rights regarding personal information collected about them.

Depending on applicable law and the circumstances, these rights may include:

• The right to know what personal information is collected, used, disclosed, sold or shared
• The right to request access to certain personal information
• The right to request deletion of certain personal information
• The right to request correction of inaccurate personal information
• The right to opt out of the sale or sharing of personal information, where applicable
• The right to limit certain uses of sensitive personal information, where applicable
• The right not to receive discriminatory treatment for exercising applicable privacy rights

To submit a California privacy request, contact info@starfleetmedia.com . We may request information reasonably necessary to verify your identity or authority to make the request.

European & UK Privacy Rights

If European Union, European Economic Area or United Kingdom data protection law applies to the processing of your personal data, you may have rights including access, rectification, erasure, restriction, objection and data portability, as well as the right to withdraw consent where consent is the basis for processing.

Depending on the circumstances, personal information may be processed because:

• You have provided consent
• Processing is necessary to provide a requested service or perform a contract
• Processing is necessary to comply with a legal obligation
• Processing serves legitimate business interests that are not overridden by applicable individual rights

Information may be processed in or transferred to the United States and other countries. Where legally required, appropriate mechanisms may be used for international transfers of personal information.

You may also have the right to lodge a complaint with the appropriate data-protection supervisory authority in your country.

Children’s Privacy

Hotel Technology News and Starfleet Media’s business-to-business websites and services are not directed to children, and we do not knowingly seek to collect personal information from children through these services.

If you believe a child has provided personal information to us through one of our business websites, please contact us so that we can review the situation and take appropriate action.

Privacy Policy Updates

We may update this Privacy Policy periodically to reflect changes in our services, technologies, business practices or applicable requirements.

When we make changes, we will post the revised policy on this page and update the “Last updated” date above. Material changes may also be communicated through other reasonable means when appropriate.

Questions or Privacy Requests

If you have questions about this Privacy Policy, would like to update your information or wish to exercise an applicable privacy right, please contact us.

This Privacy Policy describes Starfleet Media’s general privacy practices. Particular programs, forms or services may include additional disclosures that supplement this policy.