Put Your Brand in Front of the People Who Buy Hotel Technology
Hotel Technology News gives technology solution providers direct access to a highly focused global audience of hotel owners, operators, IT leaders and other decision makers actively interested in the technologies transforming hotel operations and the guest experience.
Unlike broader hospitality publications, HTN focuses specifically on hotel technology. That creates an unusually relevant environment for companies selling property management systems, revenue management solutions, payments, guest-facing technology, AI, data and analytics, cybersecurity, communications, CRM, marketing technology, energy management and other hotel technologies.
HTN also benefits from strong organic search visibility across hotel technology topics, helping advertiser and sponsor content continue reaching relevant prospects beyond the initial campaign period.
Advertising & Marketing Opportunities
Programs can be purchased individually or combined into broader campaigns based on your goals, target audience and budget.
Display Advertising
High-visibility banner placements across HTN article pages, the home page and the Weekly Dispatch newsletter.
Extended Network Advertising
Scale banner campaigns across our publication partner network for significantly greater targeted reach, frequency and share of voice.
Sponsored Content
Publish press releases, customer success stories and sponsored Viewpoints articles with permanent placement on HTN.
Email Marketing
Reach HTN’s opt-in hotel technology audience through newsletter sponsorships and targeted email campaigns.
Geo-Targeted Popups
Deliver localized campaign messaging based on country, region or postal code.
Qualified Lead Generation
Go beyond impressions and clicks with Starfleet Velocity programs designed to identify, engage and deliver qualified prospects matched to your target criteria.
Display Advertising
HTN offers several high-visibility banner placements, allowing advertisers to maintain a sustained brand presence throughout the publication or concentrate exposure around specific content environments.
Large rectangular display placement appearing on HTN article landing pages.
Horizontal banner placement displayed on HTN article landing pages.
Premium top-of-page placement displayed throughout HTN, including the home page.
Banner advertising within the Hotel Technology News Weekly Dispatch, available for individual or multiple sends.
Extend Your Campaign Across Our Publication Network
For an additional fee, HTN banner campaigns can be extended across our network of hotel and hospitality industry publication partners, with programs capable of delivering approximately 750,000 targeted impressions during a six-month flight.
Extended network campaigns are ideal for solution providers seeking sustained visibility, broad market penetration and repeated exposure among hotel owners, operators, IT decision makers and other industry influencers.
Network composition, placements, impression guarantees and pricing are customized based on campaign objectives, targeting requirements, available inventory and flight dates.
Extended Banner Campaign Performance
This six-month program illustrates the scale available through an extended publication network campaign. It combined prominent banner placements across specialized industry publications to reach a highly targeted B2B technology audience at scale.
The campaign delivered more than twice its guaranteed impression commitment, generating substantial added exposure across a highly targeted industry audience. The effective media cost was approximately $6.68 CPM, with an effective $13.56 CPC.
The results demonstrate the scale available when HTN advertising is combined with our publication partner network. For advertisers seeking sustained visibility across a specific market, a network campaign can provide far greater reach and frequency than a single-publication placement alone.
HTN also offers popup advertising that can be targeted by country, region or postal code, or configured to exclude specified locations. Geo-targeted campaigns are especially useful for regional sales initiatives, event promotion, market launches and other campaigns where location matters.
Please email Marv Allen for current rates, inventory and availability.
Sponsored Content & Company News
Companies can use HTN to publish news, customer successes and thought leadership within a trusted hotel technology editorial environment.
Paid content is SEO- and mobile-optimized, permanently hosted on Hotel Technology News and included in the HTN Weekly Dispatch.
Press release publication on Hotel Technology News
Customer success story publication on Hotel Technology News
Sponsored Viewpoints article that may reference your company’s own solutions
Optional publication partner network distribution for an eligible article
Extend Your Article Through Our Publication Partner Network
For one additional credit per eligible article, content can be distributed beyond HTN through our hotel industry publication partner network.
Partner publications can include Hotel News Resource, Hotel Business Weekly and other relevant hospitality industry media partners.
Credit packages are available for companies that publish regularly and for agencies managing content for multiple technology clients. Credits may be used as needed and do not expire.
View Press Release Credit PackagesViewpoints & Editorial Opportunities
Subject matter experts at hotel technology solution providers are invited to submit objective, educational Viewpoints articles for editorial consideration.
There is no publication fee for contributed Viewpoints articles that meet our editorial standards and are genuinely informative, objective and non-promotional.
Articles that promote, recommend or substantially reference the contributor’s own company’s products or services are treated as sponsored content and require three credits.
Solution providers may also suggest hotel owners, operators, general managers and other practitioners for Spotlight Interviews. Priority for commercial opportunities is generally given to HTN client partners.
Review Guidelines & Submit an ArticleReach Buyers in Their Inbox
The Hotel Technology News Weekly Dispatch reaches more than 9,500 opt-in subscribers and gives advertisers another way to stay visible with hotel technology decision makers beyond the HTN website.
Available opportunities can include 600 × 90 newsletter banners, sponsored content exposure and targeted email campaigns.
Email programs can also be combined with HTN display advertising, sponsored content and broader Starfleet Media campaigns to create multiple touchpoints with the same target market.
Ask About Email CampaignsNeed Qualified Leads, Not Just Impressions?
Hotel Technology News is part of Starfleet Media, giving technology solution providers access to a broader set of research, audience intelligence, content and demand generation capabilities.
Starfleet Velocity combines specialized hotel-industry audience intelligence, authoritative research-based content, AI-driven targeting and personalization, targeted outreach and multichannel campaign activation to identify and engage the hotel companies and decision makers that matter most.
Programs can be structured around a defined target audience and a guaranteed number of qualified leads delivered over the campaign period.
Explore Starfleet VelocityBuild Authority with Research-Based Content
Advertising can build visibility. Research-based content can give prospective buyers a deeper reason to engage with your company and expertise.
Through Starfleet Media and Starfleet Research, hotel technology solution providers can develop co-branded eBooks, Smart Decision Guides™ and other research-based content assets built around important industry issues, buyer priorities and technology decisions.
Smart Decision Guides™
Independently produced research and buyer-education assets that help solution providers build authority while generating qualified demand.
Co-Branded Research Content
eBooks and other research-based assets developed around your go-to-market strategy, solution strengths and the questions hotel technology buyers care about.
Build a Program Around Your Goals
Some companies need sustained brand visibility. Others want to announce company news, establish thought leadership, promote a new product, penetrate a specific geographic market or generate qualified sales opportunities.
HTN and Starfleet Media can combine the right mix of display advertising, publication network reach, email, sponsored content, editorial visibility, proprietary audience data and qualified lead generation around the outcome you are trying to achieve.
Programs can be tailored to hotel company type, portfolio profile, geography, decision-maker role and other target criteria.
Put Your Brand in Front of the Right Buyers
Tell us who you want to reach and what you want to accomplish. We’ll help identify the HTN advertising and broader Starfleet Media opportunities that make the most sense for your goals and budget.
For current advertising rates, availability, our Program Guide or Media Kit, contact marv.allen@starfleetmedia.com .