Market Research

Research: 98% of Hotels Have Begun Using AI, But Only 32% Say It’s Embedded Across Most of Their Operations

Artificial intelligence has moved from experimentation to expectation in hospitality. Wyndham Hotels & Resorts’ newly released second-annual Owner Trends Report suggests the industry has reached an inflection point: hotel owners and developers are broadly embracing […]

Market Research

Research: 82% of Hoteliers Using Cloud Integration See Improved Workforce Efficiency

A new research report from Starfleet Research, How Top-Performing Hotels Harness the Power of Technology to Turbocharge Operations, uncovers how the most successful hotels are transforming operations with integrated, cloud-based systems. The complimentary eBook, based […]

Market Research

Research: 86% of Hoteliers Say AI Automation Has Helped Them Save Time

From major chains to independent hotels, HiJiffy’s latest survey shows that AI is no longer a future trend, it’s a present-day reality. But as automation becomes more deeply embedded in hotel operations, a more nuanced […]

Market Research

Research: Fewer Than One in Four Hotels Have Fully Integrated Core Systems

A new research report, based on a global survey of more than 250 hotel IT decision makers, reveals that the hospitality industry’s much-talked-about “data problem” is still far from solved. The research was conducted by […]

Market Research

Research: Hotels Embracing Robots Must Focus on Planning and People First

A new research study offers a comprehensive look at how hotels can successfully implement robotic process automation, or RPA, in their operations. The research is one of the most in-depth qualitative analyses to date on […]

Market Research

Research: OTAs Dominate as Primary Source in AI-Powered Hotel Discovery

Cloudbeds has released a new report titled The Signals Behind Hotel AI Recommendations. The study is the first in the hospitality industry to examine in detail how generative AI platforms identify and recommend hotels to […]

Market Research

Research: 79% of Operators at Independent Lodging Establishments View AI Positively; 34% Seeking AI Solutions

TakeUp, the AI-powered revenue optimization platform built for independent hotels, has released its first annual “The Voice of Independent Hospitality 2025,” a comprehensive industry report based on a survey of nearly 200 owners and managers […]