Market Research

Research: Three-Quarters of Hoteliers Agree That Revenue Management Technology Will Increase in Importance

A new research report examines how investors view revenue technologies, the role of artificial intelligence in hospitality, and how technology is reshaping hospitality industry. The research, “Unlocking hotel performance: The power of revenue management technology […]

Market Research

Research: Most Hoteliers Achieve “Significant” or “Dramatic” Revenue Performance Improvement by Upgrading Their Property Management Systems

Starfleet Research, the leading provider of best practices IT research and recommendations for the hospitality industry, has released The 2023 Smart Decision Guide to Hotel Property Management Systems. This marks the seventh edition of the popular […]

Market Research

Research: First-Party Data Strategy Results in Revenue Lift for 81% of Hoteliers

A new research study, conducted by Benchmark Research Partners with global hotel executives, sought to understand how hotel marketers are thinking about and using first-party data to inform go-to-market efforts. The survey, commissioned by digital marketing […]