Guest Experience Management

How Artificial Intelligence Enhances the Guest Experience: Key Research Findings from the Soon-to-be-released Benchmark Report

Voice-activated and text-based personal assistants have became part and parcel of our lives. Smart devices in our pockets and our homes can book appointments for us, monitor our home security, play our favorite music, create […]

Market Research

6 Must-Have Technologies for Hotel Success

Starfleet Research,  the leading provider of best practices IT market research for the hospitality industry, in partnership with SkyTouch Technology, an independently-operated division of Choice Hotels International and provider of one of the most widely […]

CSR & Booking Solutions

Connecting the Dots: How Top-Performing Hotels Use Property Management Data to Maximize Revenue Performance

In today’s hypercompetitive, ever-changing marketplace, top-performing hotels depend on the advanced platform capabilities of a next-generation Property Management System (PMS). This solution allows hoteliers to do what they do best: deliver superior guest experiences and […]

Market Research

Starfleet Research: More Restaurants (and Hotels) are Upgrading Their Restaurant Technologies

Today, guest-facing apps are soaring in popularity, automating various types of interactions between diners and restaurants. Self-service kiosks are also gaining ground. These technologies are aimed at reducing friction in the ordering process — making […]

Market Research

Optimizing Revenue Performance

At the heart of next-generation revenue management is the notion of “ideal pricing.” As the term suggests, ideal pricing seeks to provide hotel operators with flexibility and control to select the pricing methodology that best […]