Market Research

Research: 45% of Hotel Guests Prefer To Report An Issue Via A Messaging App Rather Than By Phone, Email Or In-Person

With entire guest experiences being defined in micro-moments, the need to understand guests’ views and expectations on the elements that underpin the guest experience, as well as how their decisions are shaped by the experiences […]

Market Research

Infographic: Assessing the Value of a True Cloud Property Management System

Starfleet Research, a leader in benchmarking best practices in hospitality technology (and the IT market research arm of Starfleet Media, which publishes Hotel Technology News), recently partnered with Infor, a leading provider of hotel technology […]

AI / Robots

Hilton’s Vision of the Future: Checking Into 2119

In celebration of its centenary, Hilton, which currently has a portfolio of 5,757 properties and 923,110 rooms in 113 countries, launched a project to anticipate trends and imagine what innovations will await guests who are […]

AI / Robots

New Research Study Highlights the Shifting Expectations Of Today’s Hotel Guest

A new research report, published today, finds that a sweeping majority (81 percent) of consumers would like to receive local experience and hotel upgrade recommendations from their hotels. The “Hotels’ Digital Divide” report, commissioned by ALICE […]

Market Research

New Research Study on Hotel Mobile Maturity Focuses on the Guest Experience

According to a new research study conducted by Oracle Hospitality, 91 percent of hotel executives agree that mobile technologies are critical to improving guest experience and cultivating loyalty. But only 69 percent are confident in […]