As generative AI rapidly reshapes how travelers research, compare, and book accommodations, hotel companies are increasingly racing to establish visibility inside the conversational platforms that may soon rival traditional search engines and online travel agencies […]
Choice Hotels is implementing the next phase of a technology strategy the company has been building for more than a decade: move core systems to the cloud, standardize tools across a large franchise network and […]
Luxury hotels have spent years refining the balance between service and scale. Now, a growing number are testing whether artificial intelligence can help manage that balance more effectively without diminishing the human element that defines […]
Minor Hotels has taken a step that relatively few global hotel groups are pursuing at this scale. Instead of continuing to modernize its existing systems, the company is building a new global data and AI […]
Radisson Hotel Group is moving aggressively to translate sustainability ambition into operational reality, announcing plans to scale its Verified Net Zero (VNZ) Hotels program from a limited pilot to 100 properties globally by 2030. The […]
Red Roof’s 2025 results, announced this week, tell a story that’s becoming increasingly familiar across hospitality: even in the economy segment, technology is no longer a supporting function. It’s central to how brands compete, grow […]
As generative AI begins to influence how travelers research and book trips, Hyatt Hotels is making a more visible push into conversational search and AI-assisted discovery. On Hyatt’s February earnings call, President and CEO Mark […]
Hilton has introduced a new generative AI–powered planning tool designed to help travelers explore its global portfolio of hotels and simplify the process of planning and booking a stay. Announced this week, the new Hilton […]
Gravity Haus isn’t just opening another hotel as it crosses into Canada. It’s extending a model that depends as much on software and identity infrastructure as it does on guestrooms and amenities. Earlier this month, […]
Marriott International is accelerating one of the most ambitious technology overhauls in its history, committing $1.1 billion in investment spending in 2026, with more than one-third directed toward digital and technology transformation. During the company’s […]
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