Hotel Technology News

Accor Adds Conversational AI to Its Guest Planning and Direct Booking Strategy

Accor has launched its ALL Accor app within ChatGPT, enabling travelers to search the group’s global hotel portfolio using natural language, see pricing and loyalty member rates, and then complete bookings through Accor’s own platform. […]

Hotel Technology News

IHG’s Technology Momentum Picks Up Pace as It Names AI Leader to Drive the Next Wave of Innovation

InterContinental Hotels Group (IHG Hotels & Resorts) has been steadily ramping up its technology agenda in recent years, investing in initiatives that modernize operations, enhance guest experiences and unlock new efficiencies for owners. From deploying […]

Hotel Technology News

Marriott Bets on Cloud-Native Platforms, AI Agents and Unified Guest Data to Power Smarter Hotel Operations

Marriott International is advancing a multiyear digital transformation aimed at retooling its infrastructure through cloud-native systems and generative AI. According to global CIO Naveen Manga, Marriott is developing what it calls an “agentic mesh”—a shared […]

Hotel Technology News

W Hotels Aims to Redefine Luxury with Tech-Driven Wellness and Design

For more than two decades, W Hotels, which is part of the Marriott built its reputation as a nightlife-focused brand. Guests came to expect DJ booths in the lobby, neon lighting, and an atmosphere that […]

Hotel Technology News

AI-Powered Room Audits Could Change the Way Hotels Charge Guests

Artificial intelligence is quietly reshaping the hospitality experience, and not just in ways that guests can easily see or welcome. Increasingly, hotels are exploring how AI can move beyond back-end efficiency to influence the guest-facing […]