9.17.2025
A new research report from Starfleet Research, How Top-Performing Hotels Harness the Power of Technology to Turbocharge Operations, uncovers how the most successful hotels are transforming operations with integrated, cloud-based systems. The complimentary eBook, based on new market research involving more than 250 hotel IT decision-makers worldwide, provides a data-driven roadmap for hoteliers seeking to cut costs, boost efficiency, and elevate the guest experience through next-generation technology adoption.
The findings paint a clear picture: while many hotel operators remain hampered by legacy systems and manual processes, top-performing properties are embracing integrated, cloud-based platforms to eliminate complexity and drive profitability.
Key research insights include:
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82% of hoteliers who adopted integrated, cloud-based systems reported measurable improvements in staff efficiency.
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Hotels leveraging dynamic pricing and intelligent booking engines consistently outperformed their comp sets by up to 16% in RevPAR.
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Only 24% of hotels report having fully integrated systems today, highlighting a major opportunity gap across the industry.
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44% of hotels still base staffing plans on historical data, with only 15% using AI-driven labor tools.
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Properties with unified platforms report 20–30% reductions in operational inefficiencies, while also improving guest satisfaction and direct bookings.
“Running a profitable hotel has never been more complex, but the leaders are proving that technology is the lever that changes the game,” said Dustin Stone, a Starfleet Research analyst. “Top performers are operating leaner, faster, and smarter by eliminating inefficiencies. This eBook shows exactly how they’re doing it.”
The 20-page report offers practical insights and covers:
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Chapter 1: The Tech-Forward Advantage — How hotels are overcoming cost sinkholes like outdated scheduling, static pricing, and disconnected systems.
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Chapter 2: The Automated Hotel of Tomorrow — Why automation, AI, and platform convergence are reshaping the next generation of operations.
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Chapter 3: Conclusion and Action Plan — A step-by-step guide for auditing tech stacks, integrating platforms, and future-proofing operations.
How Top-Performing Hotels Harness the Power of Technology to Turbocharge Operations was independently produced by Starfleet Research, the IT market research arm of Starfleet Media and a leading provider of benchmarking reports for the hospitality industry. The eBook was underwritten by IBS Software, a global SaaS provider whose cloud-native iStay platform unifies reservations, revenue, operations, marketing, and loyalty management on a single platform.
The new eBook is now available for complimentary download.
Starfleet Research also recently released How Top-Performing Hotels Turn Big Data Into Big Wins, another study underwritten by IBS Software. Based on a global survey of more than 250 hotel IT decision makers, the report reveals that only 24% of hotels have fully integrated core systems, and just 34% manage guest data centrally, underscoring the industry’s ongoing “data problem.” The study provides a roadmap for closing this gap with unified, cloud-native platforms, highlighting how leaders are using real-time intelligence, predictive analytics, and personalization at scale to unlock new revenue opportunities and deliver superior guest experiences.
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