Hotel Technology News Recap: Week of June 22, 2025

Salesforce launched Agentforce 3, an upgrade to its enterprise AI tooling that includes full support for Model Context Protocol. The update provides enhanced observability and control over autonomous AI agents, allowing travel and hospitality platforms to better monitor and refine how agents engage users and serve content.
By HTN editors - 6.28-2025

This week’s headlines reflect ongoing developments in hospitality technology, including new funding activity, real-time data integrations, AI-powered guest tools, and enhancements in hotel discoverability through emerging AI platforms. From investment updates to practical tech deployments, here’s a summary of key news from the week.

chatlyn Lands $8.6 million for Hotel Communication Platform

Chatlyn has raised $8.6 million in seed funding to expand its AI-powered guest communication platform for hotels. The company plans to use the investment to enhance its multilingual, omnichannel messaging capabilities and scale its presence across European and global markets.

Cloudbeds Launches Real-Time STR Data Integration

Cloudbeds announced a new integration with STR (a CoStar company), allowing hotels to stream occupancy, average daily rate (ADR), and RevPAR directly into their property management system (PMS) dashboards. The real-time data feed is designed to accelerate revenue decision-making by eliminating manual uploads and lagging reports.

Access Hospitality Unveils Agentic AI Booking Engine

Access Hospitality, parent company of SHR, Guestline, and STAAH, introduced a fully embedded conversational booking engine powered by AI. Replacing traditional booking forms, the new system engages guests through natural language, guiding them through availability, pricing, upsells, and confirmation—without redirects or static interfaces.

Lighthouse Debuts “Connect AI” for Hotel Discoverability

Lighthouse launched Connect AI, a platform designed to make hotels more accessible to AI agents such as ChatGPT, Gemini, and Perplexity. By standardizing hotel data and enabling real-time access to pricing and availability, Connect AI helps ensure properties are represented in AI-driven travel planning and direct booking pathways.

Sabre Rolls Out SynXis Concierge.AI in Booking Engine

Sabre expanded its SynXis Booking Engine with a new generative AI layer called Concierge.AI. Features include multilingual chat, automated emails, social and voice assistant integration, all aimed at reducing booking friction and increasing guest engagement through personalized, AI-driven interactions.

Cloudbeds and Canary Announce Strategic Integration

Cloudbeds announced a new partnership with Canary Technologies to integrate Canary’s suite of guest-facing tools—including mobile check-in, AI chat, upsells, and digital tipping—directly into the Cloudbeds platform. The collaboration aims to deliver a more unified guest experience while streamlining backend operations for hoteliers.

Salesforce Introduces Agentforce 3 for AI Observability

Salesforce launched Agentforce 3, an upgrade to its enterprise AI tooling that includes full support for Model Context Protocol. The update provides enhanced observability and control over autonomous AI agents, allowing travel and hospitality platforms to better monitor and refine how agents engage users and serve content.


This week’s announcements reflect growing momentum in the practical application of AI and data integration across hotel operations. From embedded booking engines to intelligent data pipelines and platform partnerships, technology providers are rolling out tools aimed at simplifying workflows and boosting guest engagement. As adoption widens, the hospitality industry continues to shift from experimentation toward more strategic, integrated use of next-gen technologies.