Viewpoints

Harnessing Big Data to Drive Hotel Revenue

By Casi Johnson, Chief Operations Officer/Innovations Leader, M3 The phenomenon of “big data” has infiltrated the professional world, spanning industries and transforming all facets of business, from accounting and operations management, to marketing and business […]

Revenue Management

5 Key Success Factors for Hotel Revenue Management 

By Debbie Carson, Associate Editor Upgrading revenue management capabilities means implementing the right technology solution and integrating the right data sources — ones that have been shown to improve forecast accuracy and pricing decisions. It […]