In the Spotlight

How Technology as Core Infrastructure Is Redefining the Hotel Operating Model

Across the global hotel industry, a select group of operators are quietly rewriting the rules of performance and the operating model for hotels leveraging technology and AI. We spoke with leaders scaling boutique portfolios into […]

In the Spotlight

Why Hotel Technology Is Finally Breaking Up With Fragmented Systems

For years, hotel technology evolved through a gradual accumulation of systems. A PMS sat at the center, with layers added over time for distribution, revenue management, reputation, guest messaging, upsells, housekeeping, payments, digital check-in, keyless […]

Viewpoints

How AI Is Reshaping the Quality of the Customer Experience in Tourism

The tourism industry has always been about creating memorable experiences, but artificial intelligence is fundamentally changing how those experiences are delivered. From the moment travelers begin dreaming about their next adventure to the time they […]

In the Spotlight

Why 2026 Could Be the Year Hospitality Investment Becomes Rational Again

It’s that time of year again. Crystal balls are out and pundits are busy predicting whether hospitality transactions will rise or fall. No one knows for certain, though everyone seems to have an opinion. I’m […]

In the Spotlight

Why Privacy Rules and Signal Loss Are Reshaping Hotel Marketing Technology and Driving Up Acquisition Costs

For years, hotel digital marketing optimization was largely an engineering problem with a predictable playbook: feed conversion signals into ad platforms, refine audiences and bidding, attribute outcomes across touchpoints and scale spend where return looked […]

In the Spotlight

How 2025 Marked a Turning Point for Event Spaces and How Hotels Can Stay Competitive as Non-Traditional Venues Rise

While the last several years were defined by recovery, recalibration and short-term adjustments, 2025 became the first year in which hotel event venues operated under new long-term rules. The shifts that emerged this year weren’t […]

Viewpoints

How 3D Laser Scanning Helped a Hotel Avoid $150,000 in Renovation Mistakes and Exposed the Risks of Outdated As-Built Drawings

Renovations are among the highest-risk, highest-pressure undertakings in the hotel business. Every offline suite chips away at revenue. Every design conflict chips away at budgets. Yet many hotel projects still begin with one of the […]