Viewpoints

For years, hotel digital marketing optimization was largely an engineering problem with a predictable playbook: feed conversion signals into ad platforms, refine audiences and bidding, attribute outcomes across touchpoints and scale spend where return looked […]

While the last several years were defined by recovery, recalibration and short-term adjustments, 2025 became the first year in which hotel event venues operated under new long-term rules. The shifts that emerged this year weren’t […]

Hotels are entering a new era of revenue management—one defined not by dashboards and manual overrides, but by adaptive systems that learn in real time. For years, the best RMS platforms followed the same general […]

Across the global hospitality landscape, a new generation of humanoid AI agents is moving from concept to reality. As hotels face fierce competition and rising guest expectations in 2025, these intelligent machines are moving past […]

Artificial intelligence isn’t just another technological innovation: it’s a new way of searching and booking trips that is not only transforming the entire booking funnel but also how major OTAs will capture this new traveler. […]

In the highly competitive hospitality market of 2025, the formula for success has been refined to a sharp point: a superior guest experience is the primary driver of both a stellar reputation and predictable revenue. […]

Time Magazine just announced its annual list of The Best Inventions of 2025, and one of the standout honorees is reshaping how hotels think about guest access. Alliants, a UK-based hospitality technology company, was recognized […]