Measuring the impact of each touchpoint of a conversion can be tricky – the disjoined data from hotel systems and channels makes it hard to know where exactly to allocate your marketing budget. As a […]
We’ve all witnessed Airbnb’s dramatic growth over the past dozen or so years. Rising from a backpacker’s way to secure a cheap room, this distribution behemoth recently introduced its Luxe product line. Ranging from private […]
TRIPTEASE recently talked with Jan Sammeck, Director of eCommerce at Deutsche Hospitality and author of Online Marketing for Hotels, about the steps hotels can take to build an efficient long-term spending strategy on metasearch in […]
According to reports this week, 700,000 records belonging to Choice Hotels have reportedly been stolen, with hackers demanding payment for their return. Comparitech, in collaboration with security researcher Bob Diachenko, found an unsecured database containing […]
From personal referrals to online reviews and hotel website recommendations, hotel guests have many expectations of their stay well before arrival. From the time they step foot in the lobby, they are assessing whether the […]
The number of data breaches in the hospitality industry has grown immensely over the last few years, yet according to a new report, more than a third (36%) of hospitality business owners believe data breaches […]
Following the latest iteration of HITEC in Minneapolis this year, one subtle trend that has crept into our collective hoteliers’ consciousness is that we now work in the accommodations business instead of the narrower hotel […]
The National Center for Missing and Exploited Children reported over 23,000 endangered runaway children in 2018. One in seven were likely victims of child sex trafficking. 80% of human trafficking victims are women and girls […]
An epiphany occurred while researching my annual communications forecast—history is integral to future development. Trends projected long ago are now past, yet they paved the way to the present and will set the stage for […]
For decades, hoteliers have looked to technology to help measure and forecast demand so they could dynamically price their rooms accordingly. With data at their fingertips, hoteliers could make smart pricing decisions to capitalize on […]
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