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The Distribution Landscape is Evolving as Hotels Seek More Control of Inventory, Margins and Guest Relationships

The hotel distribution landscape is undergoing a seismic shift, one that promises to redefine how properties connect with their guests. For too long, hotels have relied on intermediaries to fill their rooms, ceding control – and a substantial chunk of revenue – in the process. But as the industry evolves, so do the opportunities to reclaim the guest relationship and build a smarter, more sustainable model for growth. The future of distribution isn’t just about technology; it’s about collaboration, innovation, and putting the guest first. This journey will be anything but simple, but it’s a challenge the industry must embrace to thrive in the years ahead. Let’s review the main factors affecting the hotel distribution landscape and shaping up the way hotels will interact with their guests in the years to come. Healthier channel mix The cost of distribution via OTAs keeps rising. OTA commissions that once ranged from 15-20% [...]

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