At the heart of next-generation revenue management is the notion of “ideal pricing.” As the term suggests, ideal pricing seeks to provide hotel operators with flexibility and control to select the pricing methodology that best fits their specific business objectives and maximizes revenue outcomes. By utilizing a best-of-breed revenue management system built on this approach, hotel operators can generate demand- and market-relevant rates, and automatically and analytically determining differential price points across room types, rather than relying on manually-defined rules.
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