This comes less than one year after Wyndham’s May 2018 acquisition of La Quinta at a cost of $1.95 billion.
This migration of La Quinta technology systems had been in the planning and testing phases for months, according to the company. But the actual implementation was completed over a ten-hour period last week by a large cross-functional team from Wyndham and its technology partners.
Given that it involved the simultaneous transition of La Quinta’s reservations software, customer-facing websites and property management system for more than 900 hotels, it seems all but certain that the event ranks as one of the largest same-day systems migrations in the history of the hotel industry.
As a result of the transition, guests can now browse and book La Quinta hotels on Wyndham’s integrated digital platform, WyndhamHotels.com. The site features all of the hotels within the portfolio and offers loyalty and account management features. La Quinta loyalty members are now transitioned to Wyndham Rewards loyalty program, which reportedly has more than 70 million enrolled members.
In 2015, Wyndham migrated from a legacy property management system to a next-generation cloud-based PMS for all of its hotel operations. Previously, the company had been using an on-premise PMS that was managed, hosted and supported across the company by an in-house IT department. The undertaking involved partnering with multiple solution providers, including Sabre Hospitality Solutions for its SynXis Property Manager and Infor Hospitality for its revenue management solution.
The benefits to La Quinta franchisees should be significant. These benefits include improved reservation distribution, real-time rate management, stronger data security. Increased systems stability and lower up-front technology costs have also been cited as benefits.
For Wyndham, which ranks as the world’s largest hotel franchising company, with approximately 9,200 hotels across more than 80 countries on six continents, the completion of the system integration provides added confidence that it will be able to deliver on its promise of $60 to $70 million of “annual synergies” from its La Quinta brand. The company aims to reach that financial milestone in the second half of this year.