Research: Nearly 90 Percent of Travelers Would Rather Interact with a Mobile App than a Human to Manage Their Hotel Stay

Market Research Comments Off on Research: Nearly 90 Percent of Travelers Would Rather Interact with a Mobile App than a Human to Manage Their Hotel Stay

According to the study, 86% of travelers would choose one hotel over another if one offered the option of a mobile application offering a fully contactless mobile check-in, concierge, check-out and facility reservation services.
11.15.2020

A new research study conducted by custom software solutions provider Metova, based on a new blind survey of over 1000 people in the United States who have stayed at a hotel, resort, or casino in the past two years, reveals guest sentiment about COVID-19 practices, concerns, and technology in the hospitality industry.

Notably, according to the company, the survey found 90% say it is very important the facility they visit enforces COVID-19 safety policies, while almost 80% have avoided staying in a hotel, casino, or resort specifically due to COVID-19. In addition, nearly 90% prefer that the hotel they visit has a mobile app offering the ability to completely manage their stay without having to interact with a person – and 86% would choose one hotel over another if one offered the option of a mobile application offering a fully contactless mobile check-in, concierge, check-out and facility reservation services.

Metova’s Fall 2020 Hospitality Survey:

  • 78% have avoided staying in a hotel, casino, or resort specifically due to COVID-19
  • 90% say it is very or extremely important that the facility they stay at enforces COVID-19 safety policies
  • Nearly 90% prefer that the hotel they stay at has a mobile app offering the ability to completely manage a stay without having to interact with a person
  • 86% say other things being equal, they would choose one hotel over another if one offered the option of a fully contactless mobile check-in, concierge, check-out, and facility reservation app
  • 60% have stayed in a hotel, casino, or resort in the past 6 months
  • 82% feel the COVID-19 pandemic will bring about changes to the onsite lodging experience that will last well into the future
  • Mobile check-in and alerts for on-site amenities (68%), access to room via mobile app (61%), and online concierge services via mobile app (55%) are the changes of most value to in a future hotel stay

“COVID-19 has accelerated customer demand for technologies such as mobile check-in apps, keyless entry, and mobile concierge services that enable a contactless experience while adding convenience that did not exist in the past,” said Jonathan Sasse, chief strategy officer at Metova. “And not only are these technologies a deciding factor when a customer has the choice to pick one hotel, casino, or resort over another, but the overall desire for them is here to stay.”