Ireckonu Unveils Refreshed Brand Identity, Symbolizing Commitment to Excellence in Hotel Technology Solutions

Submitted Announcement

Ireckonu’s revamped logo, drawing inspiration from modern design principles, symbolizes the brand as the single source of truth – consolidating and centralizing data from connected  systems, offering a unified, data-driven approach to hospitality success and unparalleled clarity for decision-making excellence. 
1.17.2024

Ireckonu, a leader in hospitality technology, is thrilled to unveil its refreshed brand identity, epitomizing a commitment to excellence and simplicity in  hospitality solutions. 

Ireckonu’s revamped logo, drawing inspiration from modern design principles, symbolizes  the brand as the single source of truth – consolidating and centralizing data from connected  systems, offering a unified, data-driven approach to hospitality success and unparalleled clarity for decision-making excellence. 

The rebrand is a testament to Ireckonu’s mission to simplify complex tech landscapes,  integrations, and data, making them accessible and powerful for hotels globally. This evolution cements Ireckonu as a beacon of innovation in the hospitality tech landscape. 

Essential products of the brand: 

CORE Middleware: 

Ireckonu’s Middleware excels at cleaning, consolidating, and centralizing data, serving as the  vital bridge between on-premises and above-property systems. It ensures seamless  integration, data accuracy, and real-time issue management. 

IKNOWU CDP: 

Ireckonu’s CDP empowers hotels to access guest data from all integrated systems, offering a  precise view of guest preferences and behaviors. With machine learning, it enhances guest  data, removes duplicate profiles, and creates a reliable backbone for all your marketing  endeavors, delivering tailored and unforgettable experiences.

AI & ML-Driven Features: 

Amplify capabilities with Ireckonu’s extensive suite of features, including Loyalty RFM+  calculations, Messaging, Churn Management, Next Best Offer, and more – all built upon its Middleware and CDP. 

Founded in 2014, Ireckonu is a leading Dutch company revolutionizing the hospitality  industry through innovative digital solutions. With a global team of over 60 professionals,  Ireckonu specializes in cutting-edge Software as a Service (SaaS) products and services.  Seamlessly integrating Middleware expertise with a state-of-the-art Customer Data Platform,  Ireckonu empowers hotels with a unified, data-driven approach, trusted by renowned  brands such as Okura, CitizenM, Hard Rock Hotels, and more. Ireckonu stands at the  forefront of shaping the future of hospitality.

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