3.15.2025
Preopening Restaurants Resource, the trusted lead generation and research platform for restaurant and hospitality technology providers, foodservice vendors, and other suppliers, has announced the expansion of its services into Canada. This strategic move marks a major milestone for the company as it transitions from a U.S.-focused platform to a North America-wide resource for early-stage restaurant intelligence—including hotel restaurant openings.
Launched in 2019, Preopening Restaurants Resource provides restaurant and hospitality solution providers with a competitive edge by offering early, verified access to detailed data on new restaurant openings, often months before doors open. These openings include not only standalone restaurants, but also on-property hotel dining venues—from casual lobby cafés to upscale signature restaurants within full-service and luxury hotels.
With the addition of Canadian markets, subscribers will now be able to access new restaurant leads in key metropolitan areas across Canada, including Toronto, Vancouver, Calgary, Montreal, Ottawa, and more.
“Expanding into Canada has been a top priority as we continue to grow our footprint and meet demand from both our U.S.-based and Canadian clients,” said Marv Allen, Account Manager at Starfleet Media, the leading provider of content marketing and lead generation programs for hospitality technology solution providers and the company behind Preopening Restaurants Resource. “The research team is now tracking new restaurant developments—including those within hotels—throughout Canada, applying the same rigorous methodology used in the U.S. to deliver accurate, timely, and actionable lead data.”
Subscribers receive twice-weekly email reports with password-protected PDFs featuring preopening restaurant leads in their chosen region(s). These reports now include Canadian venues that are under construction, preparing to open, or changing ownership. Each lead is meticulously researched and includes essential data such as:
- Restaurant name and category (e.g., fine dining, quick service, hotel restaurant)
- Location and verified contact information
- Decision-maker names and titles (including hotel F&B directors when applicable)
- Type of cuisine, average check size, and ownership background
- Opening timelines and project-specific details
The expansion also includes full access to PRR’s digital tools, including searchable online access, CRM integration, and downloadable CSV/Excel files for efficient lead management and sales pipeline alignment.
This new coverage opens the door for hospitality-focused technology vendors, food and beverage suppliers, and service providers operating in Canada to identify and engage with both independent restaurant operators and hotel F&B teams early in the planning process—well before final purchasing decisions are made.
Click here for more information or to receive a free sample report, with the 10 most recent preopening restaurant leads tailored to your target criteria—no credit card required.