By HTN editors - 5.17.2025
The week of May 11, 2025, saw more developments in hotel technology. Here are a few notable examples that highlight the industry’s drive toward innovation, sustainability, and enhancing guest experiences.
Andy Murray’s Cromlix Hotel Aims for Michelin Star with Tech-Enhanced Renovations
Tennis star Sir Andy Murray is transforming his Cromlix Hotel in Dunblane, Scotland, into a culinary destination aiming for a Michelin star. The hotel, which recently received the inaugural Michelin Key, is undergoing significant enhancements, including the development of an 80-seat glass-fronted restaurant and a 16-table fine-dining space. These upgrades are complemented by the integration of technology to streamline operations and enhance guest experiences.
Hampton by Hilton Study Highlights Impact of Friendly Service
A study conducted by Hampton by Hilton, in collaboration with Goldsmiths, University of London, utilized eye-tracking glasses and facial analysis technology to assess guest reactions to staff demeanor. Findings revealed that guests who received friendly service experienced 3.5 times more happiness and were 75% more likely to return, underscoring the importance of positive staff interactions in enhancing guest satisfaction.
Rentyl Resorts Enhances Data Security with U.S.-Based Call Center
Rentyl Resorts announced the establishment of a U.S.-based call center to bolster data security and enhance guest services. This move aims to provide a new standard in protecting guest information while delivering personalized experiences through technology integration.
LuxUrban Integrates Digital Currency Payments
LuxUrban Hotels has begun integrating digital currency payment options across its properties, positioning itself at the forefront of financial technology adoption in the hospitality sector. This initiative caters to the growing demand for alternative payment methods among tech-savvy travelers.
Accor Partners with Oracle Cloud for Enhanced Event Management
Accor has partnered with Oracle Cloud to optimize its meeting and events business revenue across 5,600 hotels and resorts. This collaboration aims to streamline operations and provide enhanced services to clients through advanced cloud-based solutions.
HotelTechReport Releases 2025 HotelTechIndex Market Leaders Report
HotelTechReport published its 2025 HotelTechIndex Market Leaders Report, identifying top-performing hotel technology solutions based on user reviews and market presence. The report serves as a valuable resource for hoteliers seeking to enhance their technology stack.
These developments underscore the hotel industry’s ongoing commitment to leveraging technology to enhance guest experiences, improve operational efficiency, and stay ahead in a competitive market.