By HTN editors - 6.1.2025
The hospitality technology sector witnessed significant advancements this week, with major hotel groups enhancing their digital infrastructures, startups securing substantial funding, and AI-driven solutions redefining guest experiences. These developments underscore the industry’s commitment to innovation, sustainability, and operational efficiency.
Accor Partners with Oracle to Enhance Meetings and Events
Accor has announced a strategic partnership with Oracle to implement the OPERA Cloud Sales and Event Management system across its 5,600 properties. This initiative aims to streamline event space management, enhance guest experiences, and boost revenue through a unified digital ecosystem. The rollout is set to begin in late 2025, with full functionality expected by early 2026.
Zoho Transforms Historic Texas Hotel into Tech Campus
Zoho Corporation has acquired the historic Echo Hotel in Edinburg, Texas, with plans to invest $10 million to convert it into a tech campus. The renovation will preserve the hotel’s historical elements while introducing modern amenities, including upgraded hotel suites and open office spaces.
SuiteOp Secures $3 Million to Expand Guest Operations Platform
Hospitality tech startup SuiteOp has raised $3 million in seed funding to accelerate the development and rollout of its next-generation guest operations platform. The platform aims to enhance guest experiences by streamlining hotel operations and integrating advanced technologies.
Hotel Communication Network Acquires Crave Interactive
Hotel Communication Network (HCN) has acquired Crave Interactive, a digital guest experiences platform. This acquisition aims to expand HCN’s portfolio of AI-powered, in-room guest engagement solutions, enhancing the digital experience for hotel guests worldwide.
HotelPlanner.com Introduces AI Travel Agents
HotelPlanner.com has launched AI travel agents capable of engaging in realistic, two-way conversations in 15 languages. These AI agents have managed 40,000 inquiries in their debut month, generating £150,000 in revenue. They can make recommendations, check availability, offer prices, and process payments, providing seamless customer service around the clock.
HITEC 2025 Set to Showcase Hospitality Tech Innovations
The Hospitality Industry Technology Exposition and Conference (HITEC) 2025 is scheduled to take place from June 16-19 in Indianapolis. The event will feature the latest technology trends, best practices, and market solutions in the hospitality industry, providing a platform for professionals to explore innovative technologies and network with industry leaders.
These developments highlight the hospitality industry’s ongoing commitment to leveraging technology to enhance guest experiences, improve operational efficiency, and promote sustainability.