6.19.2025
Infor, the industry cloud company, and SHR, Hotel technology specialist and part of The Access Group, has announced a strategic alliance naming SHR as Infor’s preferred Central Reservation System (CRS) partner announced a strategic partnership naming SHR as Infor’s preferred Central Reservation System (CRS) partner.
This collaboration unites Infor’s Hospitality Management Solution (HMS) with SHR’s advanced CRS to create a seamless, integrated platform that eliminates technology fragmentation and delivers a unified experience for modern hoteliers.
“Hoteliers today are expected to deliver personalized, high-touch guest experiences—yet their technology stacks are often disconnected and inefficient,” said Alan Young, Vice President of Hospitality Strategy at Infor. “We’re removing barriers to efficiency and empowering hotels with centralized tools to manage the full guest journey—from booking to rebooking—while driving profitability and loyalty. This partnership allows us to help more properties transition to a data-driven, guest-first approach to hospitality.”
The partnership delivers a range of strategic benefits designed to meet the evolving needs of hotel operators:
- Seamless technology integration, resolving long-standing challenges of unifying tools from different vendors. Hoteliers gain a cohesive solution covering property management, marketing, personalization, direct bookings, guest journey optimization, and channel management.
- Streamlined onboarding, support, and account management, optimizing implementation and daily operations for hotels using both platforms.
- Automated data synchronization, eliminating silos and manual processes by enabling real-time flow of reservations, availability, guest profiles, and performance data between the PMS and CRS.
- Smarter forecasting and revenue planning, with revenue managers gaining deeper insight into booking trends, pricing performance, occupancy rates, and CRM-driven segmentation.
- Accelerated digital transformation, equipping hoteliers with guest-centric tools to drive more direct bookings, boost margins, and deliver personalized experiences at scale.
“This partnership with Infor is a pivotal moment for SHR,” said Rod Jimenez, CEO of SHR. “By joining forces, we’re offering a future-ready solution that simplifies complexity, drives revenue, and helps hotels deliver on the promise of modern hospitality.”
Whether serving independent boutiques or global chains, Infor and SHR are delivering a powerful, cloud-first ecosystem that adapts to the needs of independent hotels and global chains alike—designed to adapt to their business and the evolving expectations of today’s traveler.
