Hotel Technology News

Solution Provider News

In the Spotlight

How AI is Transforming Hotel Wellness Facilities and Improving Staff Operations Across All Stages of the Guest Journey

It’s inevitable that modern advances in artificial intelligence (AI) and automation will impact the hotel industry. While much has been rightfully said about use cases like machine learning (ML) impacting personalized guest offers or microsegmentation and generative AI (genAI) helping with contextual marketing or summarization for staff, for this focused article let’s shift gears from the rooms division into the spa and wellness facilities.  While this may not apply for every hotel brand, it’s worth mentioning that ‘health and wellness’ has a huge CAGR across a variety of product categories. The phrase we use to put the proverbial gun to hotel owners’ heads so that they understand the need for wellness strategy is, “As someone does at home, they will soon expect at their chosen accommodations.” No matter your brand or star rating, if you aren’t thinking about incorporating wellness features – spa-specific, healthy F&B or in the guestroom – [...]

Market Research

Viewpoints

Spotlight Interviews