One of hotelier’s greatest challenges lies in providing guests with a better and more personal shopping experience, increasing their likelihood to convert. Hoteliers have long sought a solution that enables them to serve both known and unknown shoppers with customized merchandising content on direct channels.
Despite all the data hotels and casinos have at hand, there remains a lack of personalization in hospitality, particularly during the research and booking process. It is a challenge as old as revenue management and the primary reason consumers continue to shop around.
This week, Duetto introduced a new solution that tackles this problem. The solution, called PlayMaker, is designed to give hoteliers the ability to personalize pricing and merchandising with goals of moving the revenue needle in terms of increasing conversion and win back direct bookings.
According to the company, PlayMaker allows properties to connect browsing behavior, demographic information, past stay history and third-party data to make instant, intuitive decisions that serve up the most enticing room types,packages, offers and upsells. Duetto’s Revenue Strategy Platform delivers those “plays” to the booking engine via an integration with the RESTful API, allowing the hotel to offer personalized experiences that should result in increased conversion.
The solution delivers faster response time and relevant offers based on guest information. For example, when an unknown high-worth shopper arrives at a hotel’s booking engine, PlayMaker could instantaneously offer an executive suite as the first choice in the room type sort order. Or if it’s a known customer who has previously booked spa treatments, PlayMaker might serve up the suite plus a special spa offer to drive ancillary revenue. With, PlayMaker, hotels and casinos can have the opportunity to better address hospitality’s increasingly complex landscape for technology and digital distribution.