Hotelogix Merges with AxisRooms and RepUp to Form Integrated Hotel Tech Platform for Operations, Distribution, Reputation and Marketing Automation

When it comes to consolidation of hotel technology solution providers, the whole may be larger than the sum of its parts, especially in these challenging times.

That’s clearly the hope of Hotelogix, which offers a popular cloud-based hotel PMS solution designed to automate operations, increase booking and boost revenue, AxisRooms, a channel management and travel distribution company, and RepUp, a guest experience management company and TripAdvisor content partner (which last year launched Xperium, an AI enabled CRM platform).

The three companies, all of which originated in India but now have a global presence, and are especially strong competitively in the APAC market, have entered into a three-way merger that will combine platform capabilities to create a seamless, end-to-end solution. The new combined entity will reportedly operate under the Hotelogix name with headquarters in Singapore and subsidiaries in India and the United States. The terms of the three-way merger have not been disclosed.

The three companies had partnered for several few years prior to the merger announcement and also share some common investors. Accel Partners, Vertex Ventures, Saama Capital and Seedfund are among the existing investors of the companies and are backing this merger. Jagadeesan Kumar, Managing Partner at JV Advisors, acted as the exclusive financial advisor for the three companies. To date, Hotelogix has raised more than $8 million.

The merger reportedly gives Hotelogix an aggregate customer base spanning more than 100 countries and powering 10,000 hospitality businesses ranging from hotels, resorts, boutique hotels, hostels to aparthotels, campsites, villas, vacation rentals, independents, and chains.

With approximately 200 employees and an expanded customer base, the new entity ranks as one of the larger technology solution providers for the hospitality sector in the APAC market. The combined company believes, for good reason, that can now compete more effectively and profitably in the global marketplace, as well.