Hospitality cloud software provider Infor is equipping the family-owned McDreams hotel group with Infor EzRMS, its powerful cloud-based revenue management solution. Infor EzRMS uses deep learning AI to provide enhanced revenue management functionalities and helps to improve guest service.
Founded in 2009, the McDreams group offers low-budget designer rooms in a compact space with a high level of comfort. The hotel group thus appeals in particular to guests who are looking for overnight accommodation for only a short time – such as business people, tradesmen and fitters, as well as vacationers on a stopover.
With Infor EzRMS, McDreams is able to automate its revenue management, optimize its room occupancy and independently analyze market data. The solution identifies the special wishes of guests by their behavior. As a result, hoteliers can address individual needs and provide a highly personalized experience. This can be a significant competitive advantage – especially for hotels located in competitive markets or highly frequented destinations.
McDreams already uses other Infor solutions. The group has been managing all internal hotel management processes with Infor’s cloud-based property management solution, Infor HMS, for several years. Infor HMS enables myriad contactless transaction features for guests, including web-based check-in and check-out, and payment processes, all done remotely and intuitively via smartphone. In addition, the cloud-based property management solution connects different hotels: If a guest in Leipzig wants to know whether a room in Munich is available for the following week, the reception staff can retrieve this information within seconds – an incredible advantage.
“We focus on lean structures wherever possible,” explains Dr. Christoph Klein, manager, McDreams Hotels. “Infor’s solutions allow us to automate a variety of processes and transactions. Even before the recent pandemic, every third guest checked in online. And this trend increases further.”
Infor has been a technology partner to the hospitality industry for more than 20 years, now serving more than 20,000 hotel customers, including 9 of the world’s 10 largest hotel brands. Small individual hotels as well as large hotel groups leverage Infor systems. Infor’s core competence as a “hotel software company” focuses on three areas: property management systems (front office and back office), revenue management systems, and sales & catering.
“The managers of the McDreams hotel group have recognized that automation will become increasingly important for hotels in the future,” said Wolfgang Emperger, Vice President Hospitality EMEAI & LATAM. “Even before the current situation, it was essential for the hospitality industry to have highly efficient processes. This is exactly the goal McDreams is pursuing – and we are happy to support the hotel group in achieving it.”
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