W Sydney Taps IRIS to Enhance Hotel F&B Operations and Offer Guests a Seamless Digital Experience

IRIS, a global market leader in mobile ordering and digital guest experience solutions for hotels, has been chosen by W Sydney to provide a personalized, digital ordering experience to guests and improve operational efficiencies with its cutting-edge hospitality platform.

With 588 stylish rooms and suites, and multi-venue dining experiences, W Sydney brings a new energy and modern take on luxury to the city and harbor waterfront. The five-star hotel, rising over Darling Harbour, was one of the most anticipated hotel openings of 2023. 

The IRIS app provides guests with an invaluable reference tool, with instant access to information on the hotel facilities and amenities, F&B menus and local weather and attractions, all of which they can book or order in a few clicks. Furthermore, it supports the hotel with useful revenue generating, upsell opportunities and empowers guests to tailor their hotel experience to their preferences, all from the convenience of their smartphones or tablets.

Anand Prabeer, W Sydney B&F Director, added, “Our implementation of an advanced digital F&B ordering and guest directory app has been a game-changer for our hotel. This technology enables us to offer a seamless digital experience that our guests appreciate, while also streamlining operations for our staff. Within the first 6 months, we’ve seen a significant rise in room service orders and a notable increase in ancillary revenue. This progress highlights our guests’ preference for a mobile-driven experience. We are excited to continue enhancing our guest experience and reinforcing our reputation as a premier luxury hotel.”

Guests at W Sydney will enjoy an unparalleled experience, reduced wait times, and improved order accuracy with mobile ordering, with the app enabling guests to be fully in control of their stay – placing orders and accessing information from their own device, at their own pace, wherever they are.

Graham Rushin, VP Sales and Marketing at IRIS, commented, “We’re delighted with our partnership with the newly opened W Sydney. The team are really engaged and embracing the challenge of meeting and surpassing guest demands for a modern and efficient service.

Through digital ordering and the app’s seamless integration into the hotel’s operations, W Sydney is enjoying a boost in F&B revenue, optimized staff workflows, and reduced operational costs. 

We are thrilled to build upon our existing success with W Hotels and contribute to W Sydney’s commitment to providing exceptional guest experiences.”