6.3.2025
Hudini, a leader in digital transformation solutions for the hospitality industry, has implemented a digital arrival experience at Pestana Hotel Group, the largest multinational company of Portuguese origin in the tourism industry. As the first stage of this partnership, Hudini’s Staff Connect is being deployed across 30+ Pestana Hotels in Portugal.
The partnership with Pestana Hotel Group is based on the group’s wish to enhance the guest arrival experience across their hotels through a seamless, digital check-in solution. Staff Connect is an innovative tool designed to assist front desk associates in managing the check-in process more efficiently, providing a seamless service for guests. As part of this transformation, Pestana’s check-in process will also feature the Hudini Sidecar, a guest-facing tablet that streamlines the capture of guest information, facilitates sign-ups for the Pestana Guest Club (the loyalty programme of the group), and eliminates the need for paper.
Pestana Hotel Group owns and manages more than 100 hotels in 16 countries, with a combined total of 12,000 keys and 3.5 million guests every year, under four different hotel brands: Pestana Hotels & Resorts; Pestana Pousadas de Portugal; Pestana Collection Hotels and Pestana CR7 Lifestyle Hotels. In addition to hospitality, the Group also operates in tourism real estate, vacation clubs, golf and casinos.
Pestana began its roll-out in February 2025, starting with the Pestana CR7 Lisbon hotel. With Staff Connect, it is expected that the Pestana Hotels will reduce check-in times by as much as 50%. Through automated document scanning and real-time updates to the Property Management System (PMS), Pestana’s frontline staff will have instant access to accurate data. The solution will enable the front desk to go paperless through digital registration cards. Additionally, the guest-facing Side Car and online check-in features will enable guests to customise their experience, whilst driving sign-ups to Pestana’s loyalty program.
Catarina Figueiredo, CRM & Loyalty Director of Pestana, said: “Hudini’s solution empowers Pestana’s front office teams to dedicate more time and attention to our guests during check-in, deliver a faster process while significantly reducing paper usage and ensuring real-time access to critical data.”
Prince Thampi, Founder & CEO of Hudini, said: “We are thrilled to have been chosen as Pestana Hotel Group’s technology partner in their digital arrival transformation. We are confident that our solutions will improve operational efficiency and drive seamless check-in experiences for guests at their hotels.”
