Viewpoints

The Hidden Competition in Hospitality: Why Your Real Rivals Aren’t Other Hotels

Most hospitality marketers define their competition too narrowly — and it’s costing them bookings. They focus on properties that offer similar accommodations or experiences, but travelers don’t make decisions based on industry categories. They care […]

Viewpoints

How Technology Can Power Smart Hotels from Check-In to Check-Out

In today’s fast-paced world, particularly in the hospitality industry, the concept of the “smart hotel” has evolved from a futuristic vision into a present-day reality. In fact, given the rapid pace of technological advancement, today’s […]

Viewpoints

5 Hospitality Software Trends in 2025 Every Hotel Manager Should Know

The pace of innovation in hotel technology has hit a new gear in 2025. Artificial intelligence is no longer just a buzzword—it’s transforming how hospitality software works, how it’s delivered, and how hotel managers make […]

In the Spotlight

How Reimagining Metasearch Can Deliver Wins for Both Hotels and OTAs

When they were first introduced, metasearch channels quickly became an important part of travelers’ online shopping habits, as they were a way of getting an ordered overview of the endless shopping options available online. Growing […]

In the Spotlight

How Hotels Can Leverage AI-Driven Automation to Deliver Hyper-Personalized Guest Experiences at Scale

Today’s travelers aren’t just booking rooms; they’re seeking uniquely tailored experiences. For large hotel brands, delivering personalized guest experiences at scale is both a challenge and a competitive necessity. Today’s travelers expect more than just […]