Viewpoints

How Hotels Can Leverage AI-Driven Automation to Deliver Hyper-Personalized Guest Experiences at Scale

Today’s travelers aren’t just booking rooms; they’re seeking uniquely tailored experiences. For large hotel brands, delivering personalized guest experiences at scale is both a challenge and a competitive necessity. Today’s travelers expect more than just […]

In the Spotlight

How AI Is Reshaping Every Corner of Hotel Operations and the Guest Experience

Artificial Intelligence (AI) has evolved from a futuristic buzzword into a practical, mission-critical tool that is reshaping the hotel industry at a rapid pace. According to analysts at HotelTechReport, hotels are adopting AI solutions not […]

In the Spotlight

6 Ways to Make Adoption of Your New Hotel Technology a Success

Both McKinsey and Harvard Business Review have reported that more than 70 percent of Digital Transformations fail. The number one reason: resistance to change leading to poor adoption of new technologies.  In hospitality this challenge […]

In the Spotlight

Understanding the Difference Between Hotel Guest Service and Hotel Guest Experience

In the hospitality industry, terms like “guest service” and “guest experience” are often used interchangeably. However, they’re not the same thing. Each term refers to different aspects of hotel operations. It’s important to understand these […]

In the Spotlight

How AI is Transforming Hotel Wellness Facilities and Improving Staff Operations Across All Stages of the Guest Journey

It’s inevitable that modern advances in artificial intelligence (AI) and automation will impact the hotel industry. While much has been rightfully said about use cases like machine learning (ML) impacting personalized guest offers or microsegmentation […]

In the Spotlight

How Technology will Transform the Travel and Hospitality Experience in 2025

2025 will be the year of enhanced guest experiences. The travel and hospitality industry is on the brink of a transformative year, driven by shifting traveler preferences and the increasing integration of AI. Emerging consumer […]