How Artificial Intelligence Enhances the Guest Experience: Key Research Findings from the Soon-to-be-released Benchmark Report

Voice-activated and text-based personal assistants have became part and parcel of our lives. Smart devices in our pockets and our homes can book appointments for us, monitor our home security, play our favorite music, create our shopping lists and remind us that a cake is ready to come out of the oven. These personal assistants, or chatbots are rapidly evolving, to the point that they can learn about people’s individual preferences, engage in meaningful conversation, and interact on a level that blurs the line between human and computer.

Now these devices are becoming ubiquitous in hotels, revolutionizing guest services and other functions that enhance the guest experience.

This following preview of the upcoming research study, conducted by Starfleet Research and underwritten by Oracle Hospitality, is being presented next week at HITEC.