SiteMinder has introduced SiteMinder Exchange, which the company bills as a “powerfully-simple solution that solves the connectivity problem for hotel property management systems and hotel applications everywhere.”
It’s a lofty statement, but one that is supported by serious technology know-how from a company that boasts 30,000 hotel customers in its roster and 600 of the industry’s top connectivity providers as partners.
Siteminder products include The Channel Manager, which ranks as a leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, an intelligent website creator for independent hoteliers; Prophet, a market intelligence solution for pricing rooms; and GDS by SiteMinder, a single-point of entry to a network of travel agents and major global distribution systems.
With the launch of SiteMinder Exchange, the company seeks to provide a solution for enabling a seamless transfer of hotel data between PMSs and applications. There is no question that data connectivity and integration issues often pose a challenge; a solution that helps resolve that challenge would certainly be addressing a real need. Many solution providers as well as hotel IT staff continue to spend inordinate amounts of time and money building point-to-point connections to get their technology solutions to”talk” with one another.
SiteMinder Exchange is engineered to break down the integration barriers and make it easy to integrate diverse solutions and build only once to access a multitude of partner systems. It’s an ambitious effort and should be well received if it delivers on its stated goals.