The Belfry Hotel and Resort Implements For-Sight’s CRM and Insights Solution to Enhance Its Guest Relationships

The award-winning Belfry Hotel & Resort has partnered with For-Sight (a Forth Communication Limited brand) to enhance its guest relationships, by implementing For-Sight’s Guest Engagement CRM and Marketing solution.

Following a 6-month successful proof of concept period, The Belfry Hotel & Resort has chosen the For-Sight Guest Engagement, CRM and Marketing solution to drive forward their innovative marketing and communication strategy.

“For-Sight’s team worked tirelessly with us to understand our operations and to make sure that their solution allowed us to maximise the use of data within the resort.” said Gail Aldridge, Marketing Director at The Belfry Hotel & Resort. “For-Sight’s solution offers us a single view of our guests, as well as access to bespoke reporting and dashboard suites. This rich source of data will help us enhance our relationships with our guests, through insights and personalised guest communications as we move into the post-pandemic recovery phase for our industry.”

For-Sight Guest Engagement is a data-focused CRM solution offering the tools and insights to deliver personalised guest communications, allowing operators to build and enhance the guest experience, identify opportunities and drive loyalty.

In addition to the large variety of amenities available to guests, The Belfry Hotel & Resort has its unique signature: award-winning golf courses and a reputation of excellence in golf tourism, attracting guests from all over the world. As well as providing their core CRM solution, For-Sight has also developed a bespoke Business Intelligence system that bringing together the most relevant data to realise effective guest relationship management, provide operational insights, while ensuring the highest standards in data security and compliance.

The Belfry Hotel & Resort is situated in the heart of the country in Royal Sutton Coldfield, North Warwickshire, and is home to 319 luxurious bedrooms and suites, several restaurants and bars including Ryder Grill and The Brabazon Bar, events and meetings spaces, a leisure club and The Belfry Spa. The hotel’s three golf courses, including The Brabazon and The PGA National, are recognised as world-class, having previously hosted The Ryder Cup four times – more than any other venue in the world – and 17 European Tour events, producing some of the most dramatic moments in the history of golf.

“After a successful proof of concept, we are delighted to be working with The Belfry Hotel & Resort to help them achieve their goals as the industry looks ahead to a time post-pandemic.” said For-Sight CEO & Co-founder, Allan Nelson. “The Belfry is a recognised and highly respected brand globally and we are committed to supporting the entire team in delivering the world-class experience they’re known for, by allowing them to make decisions and execute their strategies based on clean, actionable data.”