By HTN Staff - 9.30.2022
Rumors are swirling that travel software and technology provider Sabre Corporation, a publicly-traded company based in Southlake, Texas, may be looking to sell its hospitality division. Sabre serves customers in more than 160 countries around the world and manages more than $260 billion worth of global travel spend annually.
Hotel Technology News reached out to Sabre for comment, but has not yet received a response.
The division in question provides software that helps hotels take reservations online, manage properties, and perform other vital tasks. Though it is a smaller part of Sabre’s overall business, it is still an important one.
Sabre has increasingly focused on expanding its technology platform for hotels in recent years, leading with its SynXis Central Reservation system, through which hotels can integrate their websites to accept bookings. The solution helps hotels eliminate reservation data discrepancies. Last September, the company launched its SynXis Property Hub, a cloud-native property management system. With the release, Sabre’s launch customers implemented SynXis Property Hub across more than 450 properties, include over 90 select-service Wyndham Hotels & Resorts properties in North America.
With SynXis Property Hub, content, rates and availability, and flexible workflows are stored in one place. This aims to enhance the in-stay guest experience, enabling hoteliers to create a consistent brand experience. Its intuitive design also reduces the time to execute routine tasks and accelerates the employee onboarding process.
In May, as reported here, Sabre acquired Nuvola, a prominent provider of hotel service optimization and guest engagement software to hoteliers worldwide. The transaction included Nuvola technology and guest enablement software as well as the integration of Nuvola employees to Sabre.
If the rumors are true, it would be yet another sign that Sabre is looking to streamline its operations and focus on its core businesses. The company has already sold off several non-core assets in recent years, including its travel booking website Travelocity.
Only time will tell if these latest rumors turn out to be true. But if they are, it would be a major development within the realm of hotel technology, with the potential to reshape the competitive solution provider landscape.