5.24.2023
IRIS, a global leader in digital F&B ordering and concierge services for the hospitality industry, has launched its new investment program, dubbed IRIS TECH VENTURES.
Targeting travel and hospitality technology start-ups it will deliver significant growth opportunities for those companies with a keen ambition to enhance the guest experience working alongside IRIS’ existing portfolio of solutions and partners.
IRIS TECH VENTURES is a global program, open to start-ups worldwide and will be overseen by IRIS CEO Mark Horne.
The new program represents a significant investment by IRIS at a time when demand for technology, and in particular mobile ordering technology by both operators and guests, is at an all-time high. Many predict a continued and significant increase in the adoption of mobile-first, on demand technology that delivers a more personalized, autonomous experience for both the guest and operators.
Coupled with the maturation of the internet-first Generation Z, there is an unprecedented wealth of opportunity for new technology companies to work in closer alliance with hospitality operators to support operations and drive efficiencies and revenue.
IRIS has invested significantly in growing its network of integration partners in recent years. The launch of IRIS TECH VENTURES signifies the next step in the company cementing its ongoing commitment to retaining its technical leadership in both its service and product offering as well as its customer service.
“Since IRIS first launched we have invested heavily to maintain our status as technology pioneers for the hospitality industry,” said Horne. “We are committed to developing and enhancing our suite of solutions for clients to ensure we continue to lead the market.
“IRIS TECH VENTURES is the next important step and as part of this investment strategy we will work with partners and acquire technology where necessary to focus on the rapidly evolving needs of both the hotel guests, management companies and owners.
“We are operating in an incredibly dynamic and diversified market and our ambition as part of this new strategy and programme is to build a holistic hospitality technology ecosystem with a host of revenue-generating and resource saving software solutions.
“Investing in the next generation of hospitality technology and playing an active role in elevating the guest experience through these technologies is incredibly exciting, for us, our clients and our clients’ guests.”
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