8.21.2023
IRIS, a global market leader in digital F&B ordering, guest directory and concierge solutions for hotels and restaurants, has been chosen by the five-star Sanderson London to boost in-room F&B revenue and streamline operations.
Part of the Ennismore Group, Sanderson London offers five-star style and service. With extravagant and original interior design by Philippe Starck, guests can enjoy a variety of dining options from a la carte dishes and afternoon tea to hearty sandwiches and signature cocktails.
Alan Hynes, F&B Director at Sanderson commented, “IRIS’ online F&B ordering app has enabled us to improve guest services, save labour and maximise revenue opportunities.
Guests crave comfort, convenience and value and the IRIS app provides guests with an accurate and efficient means of ordering wherever they are, from the comfort of their own device. Guests place their own orders and can inform the chef of any allergies or preferences themselves, so order accuracy has now improved, as has the guest experience.
“Guest spend and revenue has increased with in-room digital ordering as the guests order more per transaction online [versus phone orders] with there being more items to choose from and upselling prompts.”
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The hotel has ambitious plans to boost revenue further by expanding the online ordering capabilities to other areas of the hotel like the bar area and for corporate events and conferences.
“We’re delighted with the results that the Sanderson London are enjoying since implementing our mobile dining app. As most room service orders are now processed digitally through IRIS, it has enabled the hotel to simplify operations, improve the precision of orders and minimize lost revenue.
We’re looking forward to working with the hotel to continue to expediate opportunities even further,” said Graham Rushin, VP Sales and Marketing at IRIS.
By leveraging the mobile dining platform and automating processes (so orders go direct to the kitchen), the hotel no longer need staff members to manage phone orders which is also helping the team optimize resources, operate more sustainably and lower costs.
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