6.23.2025
When IBS Software appointed Motti Tadmor as Senior Vice President and Head of Hospitality last month, it marked more than a leadership change; it signaled a new chapter in the company’s push to redefine how hotel technology is delivered, deployed, and experienced. With over two decades of senior leadership across companies like Amadeus, StayNTouch, and Oracle Hospitality, Tadmor brings a rare combination of product strategy, integration expertise, and digital transformation experience to the role.
Now at the helm of IBS Software’s hospitality solutions division, Tadmor is tasked with scaling the company’s iStay platform—a unified, API-first, modular ecosystem built to streamline hotel operations and elevate guest engagement. Drawing on the company’s legacy of powering mission-critical systems in aviation and logistics, iStay brings enterprise-grade reliability and innovation to a sector increasingly hungry for modernization. In this Spotlight Interview, Tadmor shares his vision for the future of hotel technology, what makes iStay different from legacy and best-of-breed systems, and how a deeply integrated approach is helping hotel groups unlock operational efficiency, real-time visibility, and scalable personalization.
You’ve just stepped into the role of SVP and Head of Hospitality at IBS Software. What excites you most about this opportunity, and how do you envision shaping the next chapter of growth?
I’m truly energized by the opportunity to bring together the full spectrum of tools and experiences I’ve gained throughout my career to elevate IBS Software’s presence in the hospitality sector. What excites me most is the chance to amplify the reach of our powerful platform—introducing its cutting-edge capabilities to more hoteliers and strategic partners. This is a pivotal moment for us, and I believe we’re perfectly positioned to lead the industry forward and make a lasting impact
What makes the iStay platform fundamentally different from other hospitality tech solutions on the market today?
You asked me to avoid being overly promotional, but the truth is, the iStay platform’s greatest strength lies in its genuinely unified architecture—seamlessly integrating CRS, PMS, Call Center, Booking Engine, and more. Designed by industry experts with a flexible, abstract model at its core, it stands out for its adaptability, making it uniquely suited to meet the diverse and evolving needs of our customers
IBS Software is known for powering mission-critical systems in aviation and logistics. How is that enterprise-grade DNA reflected in the architecture and reliability of iStay?
iStay leverages IBS Software’s legacy of building and implementing robust, reliable systems for airlines of all sizes around the world, bringing innovation, enterprise-grade security, scalability, and 24/7 uptime reliability to hospitality. This offers hotel groups confidence that by adopting our platform they will be able to handle large-scale operations without disruption.
iStay is described as modular and API-first. Can you walk us through what that means in practice for hotel operators?
iStay’s architecture is a modern, cutting edge abstract architecture which essentially allows great flexibility to any hospitality customer to tailor the system to their needs and flavor of business. In addition, it uses robust and modern technology to allow faster and seamless enhancements to the platform.
What are some of the core business problems that iStay was specifically designed to solve for hotel groups?
iStay addresses key challenges such as fragmented systems and complex technology landscapes, limited real-time data visibility and data silos, inefficiencies in guest experience personalization, and very importantly, inability to sell more than rooms. Its unified architecture streamlines operations, enhances guest interactions, and allows hotels to offer full experiences to their guests, from selling different room features to adding complete experiences to their stays.
How does iStay support real-time data sharing across departments like front desk, housekeeping, and revenue management?
By nature and its biggest advantage is that the iStay platform is a truly integrated platform, where products like CRS, PMS, Call Center, Booking Engine and others all are part of the same platform with no interfaces between them, therefore, the platform offers a unified real-time data environment that ensures instant updates and clear visibility across all departments, significantly improving operational efficiency and enabling proactive decision-making. Its ability to perform from any device adds mobility and flexibility to the hotel staff, from management to housekeeping. The translation capabilities also facilitate communication between the different departments, regardless of the language they speak.
What kind of analytics and reporting capabilities are built into iStay to help hotel operators make faster, data-driven decisions?
iStay incorporates advanced analytics with intuitive dashboards and real-time reporting tools that empower operators to swiftly identify trends, forecast demand accurately, and adjust strategies promptly to maximize performance.
How customizable is iStay for hotel groups with different brand standards, guest journey preferences, or regional requirements?
Highly customizable, iStay accommodates various brand standards, and guest journey specifics. The flexible architecture allows hotel groups to maintain distinct brand experiences while ensuring consistent operational efficiency.
What role does AI or automation play in the iStay roadmap today?
AI and automation are integral to iStay’s ongoing innovation, powering features like dynamic pricing, personalized guest experiences, and automated operational workflows, significantly enhancing productivity and guest satisfaction, in addition to a roadmap of planned innovations including internal efficiencies and usable enhancements for our customers
With guest-facing tech like booking engines and digital check-in becoming more commoditized, how is iStay pushing innovation forward in this area?
iStay continually innovates by integrating deeper personalization and advanced AI-driven capabilities into its solutions, including booking engine and CRS, transforming these commoditized services into uniquely engaging guest experiences.
How does iStay enable hotels to personalize guest journeys in a meaningful and scalable way?
Leveraging sophisticated data analytics and AI, iStay enables hotels to offer highly personalized guest journeys at scale—from customized booking paths to targeted upselling—creating consistently exceptional guest experiences. Its unified platform facilitates data sharing across solutions and personalization at scale.
iStay touches CRS, CRM, digital, and distribution. How does the platform help break down silos across these traditionally separate systems?
iStay integrates CRS, PMS, RMS, booking engine, call center, loyalty and distribution systems into one cohesive platform, ensuring seamless data flow, enhanced communication, and synchronized operations across traditionally isolated departments and technology solutions.
As labor challenges persist across the industry, how does iStay support lean hotel operations without sacrificing guest experience?
iStay automates key processes, streamlines operational workflows, and provides real-time insights that enable leaner operations without compromising the quality of guest experiences. The simple interfaces and the user-friendly platform allow hotels to onboard their staff quicker and more efficiently as well.
In today’s market, do you think hoteliers are more focused on best-of-breed tech stacks or fully unified platforms—and how does iStay fit into that equation?
Hoteliers increasingly prefer fully unified platforms due to their operational simplicity and cohesive data management. iStay offers exactly this unified experience, providing seamless integration and robust functionalities within a single platform.
If you could give hotel tech buyers one piece of advice in evaluating platforms like iStay, what would it be?
Focus on platforms offering genuine integration, flexibility, and scalability. Look into the performance of the platform and the quality of the underlying technology. Evaluate how well a solution can adapt to evolving market demands and grow alongside your business.
How do you approach co-innovation with your hotel clients when developing new features for iStay?
We actively partner with our clients, seeking continuous feedback and collaboratively designing new features and enhancements to directly address their evolving needs and market challenges.
Are there any recent partnerships or integrations you’re particularly excited about that enhance the iStay ecosystem?
We are excited about all new partnerships and new integrations we do like new PMS partners, payment gateways, revenue management systems and more. We truly believe in the partnership model to help our customers achieve their business goals.
What’s next for iStay? Are there upcoming features or capabilities you’re particularly excited about?
We introduce new features on a regular basis, every release every few weeks, the list is long and exciting. The platform continues to evolve on a regular basis, how about you follow us and learn more about those features.