11.18.2025
Olive, the intelligent commerce platform for hotels, announced an exclusive, portfolio-wide partnership with Lark, North America’s leading operator of independent hotels under 150 keys. The partnership will deploy olive’s guest-first and intelligent booking platform across Lark’s growing portfolio of nearly 80 hotels across 22 states and two countries.
Lark’s selection of olive signals an industry-wide shift from legacy technology toward intelligent commerce, giving hotels greater brand control and guest insight. By replacing outdated booking systems, Lark will deliver seamless, personalized digital experiences that mirror its on-property hospitality.
Selecting olive after an extensive evaluation against every major booking engine and CRS, Lark has validated the platform’s position as the new leader in intelligent hotel commerce, proving olive’s enterprise-ready capability to deliver tangible results across a premier, multi-brand portfolio.
“Our guests expect an online experience that feels as personal and effortless as their stay,” said Peter Twachtman, CEO of Lark. “Olive stood apart as the only platform capable of delivering that branded, high-converting experience. We’re not just upgrading technology; we’re investing in the future of our guest relationships.”
Olive’s platform delivers measurable performance, including an average 84% increase in conversion and 76% lift in direct bookings across its partners, significantly reducing dependence on third parties. Its fully integrated booking technology eliminates redirects and widgets, creating a seamless extension of each hotel’s brand identity.
“Lark represents the best of independent hospitality,” said Eric Lutz, Co-Founder and CEO of olive.
“Together, we’re proving that hotels don’t have to choose between design, data, and revenue. This partnership ushers in a new era of intelligent, guest-first commerce.”
Olive integrates seamlessly with Mews and other leading PMS platforms, ensuring two-way data flow that eliminates duplication and busywork. The rollout will be completed in early 2026 across Lark’s portfolio.
