Swinomish Casino & Lodge Leverages OfferCraft’s Artificial Intelligence and Gamification Capabilities

The Swinomish Casino & Lodge, located Anacortes, Washington, is owned and operated by the Swinomish Indian Tribal Community. The property is a full-service entertainment destination that includes a 98-room luxury lodge, a 9,000 square-foot multipurpose event center, and a casino featuring Las Vegas-style gaming with over 800 of the latest slot titles and table games.

Swinomish Casino & Lodge announced that it has partnered with OfferCraft, a Swedish software company that uses artificial intelligence and gamification to help companies increase guest revenue and employee engagement. Using the solution provider’s capabilities, Swinomish has launched weekly gamified offers that guests can play on the new website SwinBig.com, in email and via social media.

According to reports, the games have been played by more than ten thousand people, and the prizes have driven hundreds of players each week to visit the property. Since initially launching in May, the weekly gamified offers have reportedly driven 6.97 times the number of redemptions compared to similar offers on Facebook and email made a year earlier.

According to the a hotel spokesperson, promotions using Facebook Live videos and SwinBig.com have led to a 15 percentage point increase (from 10% to 25%) in the reward redemption rate in the 2017 summer movie campaigns compared to 2016. Swinomish has run more than 130 gamified campaigns for both new patrons and Player’s Club members since January 2016.

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