Boutique hotel group Firmdale Hotels has partnered with Duetto, hospitality’s only Revenue Strategy Platform, to drive revenue and growth across its exclusive Kit Kemp-designed portfolio of 10 properties in London and New York.
Firmdale Hotels is privately owned by husband and wife Tim and Kit Kemp and comprises eight award winning luxury properties in central London and two in New York. They include Ham Yard Hotel, The Soho Hotel, Covent Garden Hotel, Charlotte Street Hotel and Haymarket Hotel in London’s West End, Dorset Square Hotel in Marylebone, Knightsbridge Hotel near Harrods, Number Sixteen in South Kensington, Crosby Street Hotel in New York’s SoHo and the latest New York property The Whitby Hotel in midtown.
Firmdale is employing Duetto’s Open Pricing application, GameChanger, and its solution for intelligent reporting, ScoreBoard, across all Firmdale Hotels, totalling 666 rooms.
Duetto’s Revenue Strategy Platform brings together core technologies and data to make them accessible through multi-tenant cloud architecture. The platform powers a suite of applications and serves as a foundation for hotel companies to execute the holistic Revenue Strategy championed by Duetto since its launch more than six years ago. By unifying teams around a common source of dynamic data and a company-wide mission focused on profitability, an organization can become more efficient, drive more direct engagement with customers and capture more revenue.
Using the GameChanger Open Pricing application, the luxury hotel group aims to bring more flexibility to its pricing structure, enabling it to yield room categories independently by property and stay date, room type, booking channel and customer segment.
Using the ScoreBoard reporting application, Firmdale Hotels will be able to streamline operations by eliminating the time-consuming process of data consolidation while achieving greater visibility into future demand and price elasticity.
Disclosure: The solution provider featured in this article is a current or past client of Starfleet Media, which is the publisher of Hotel Technology News.