Central data management platform, dailypoint™ today announced a new, patent-pending technology to add to its product suite: a data cleansing service that allows hotels to automatically clean, correct, and de-duplicate their guest profiles and push that data back to the hotel’s PMS.
dailypoint’s fully automated, AI-based process includes hundreds of steps, reviewing all key data points within the guest profile. It removes duplicate profiles, corrects mistakes made from human errors, corrects addresses for more than 240 countries and ultimately creates one single, accurate guest profile for each guest. This data is stored in dailypoint’s central data management solution as well as pushed to the hotel’s PMS so that data is accurate across all key sources.
More than 500 hotels are already using the service and have seen a 7% reduction in redundant guest profiles. The service pairs seamlessly with dailypoint’s CRM, where, once the data is cleaned, dailypoint™ creates guest interests and preferences based on the consolidated data sources like PMS data, the hotel website, email newsletter, guest questionnaires and many others.
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