Data and Analytics

Solving the Puzzle of Conversion Attribution

Measuring the impact of each touchpoint of a conversion can be tricky – the disjoined data from hotel systems and channels makes it hard to know where exactly to allocate your marketing budget. As a […]

Data and Analytics

Why Hotels Must Prioritize IT Performance

Interoperability and data integration are essential to every aspect of hotel operations — but an overburdened IT infrastructure can lead to fragmented systems and data silos. The end result can be inefficiencies, frustration, impaired customer […]

Data and Analytics

Leveraging the Right Data for Hotel Business Intelligence

The processing power embedded in today’s smartphones and tablets makes it possible to perform analytic tasks in the palm of your hand that only a few years ago would have required a desktop computer and […]

Announcement

M3 Unveils Its Business Intelligence Platform for Hoteliers

M3 today announced the launch of a new business intelligence platform called Insight. Replacing M3’s current operations management product, Insight is a fully integrated, self-service platform. It features user-driven interactive dashboards, mobile compatibility, ad hoc […]

AI / Robots

Hospitality Digital Technology: Challenges, Priorities and Buzzwords

By Max Starkov, Founder and Director at HEBS Digital Today’s typical online travel consumer is exposed to more than 38,983 micro-moments in a 60-day timeframe and visits an average of 18 websites via multiple devices […]