Atrium Hospitality Selects Relay to Enhance the Safety of Hotel Employees Across 80 Properties

Submitted Success Story

This agreement will establish Relay’s next-generation, voice-first technology as the alert device partner for the operators of dozens of properties across 28 states.

Technology solution provider Relay, the premier choice for hotels and resorts seeking to fulfill the AHLA 5-star Promise to prioritize the safety of hospitality industry employees, will provide its highly wearable and highly adaptable associate alert devices to 80 Atrium Hospitality-managed properties across the United States. Alpharetta, Georgia-based Atrium Hospitality is one of the nation’s largest hotel operators and ranked #1 in customer satisfaction among third-party hotel management companies in the J.D. Power 2021 Third-Party Hotel Management Guest Satisfaction Benchmark.

According to Craig Mason, Chief Executive Officer of Atrium Hospitality, Atrium selected Relay to support innovation in an effort to exceed the requirements of the hotel industry pledge to employee safety. “Innovation is one of Atrium Hospitality’s core values, and we encourage Associates’ creative thinking and the adoption of new approaches to advance performance and well-being. By collaborating with Relay, we have the opportunity to enhance the safety of our dedicated teams across the United States while also continuing to improve on our commitment to deliver exceptional guest experiences,” said Mason.

This agreement will establish Relay’s next-generation, voice-first technology as the alert device partner for the operators of dozens of properties across 28 states. The wearable pocket-size device, weighing less than half a pound, will be made available to management, guest services, housekeeping, maintenance, ground transportation and catering.

“We are proud to support Atrium to deliver best in class employee safety technology, and further leverage Relay to provide streamlined operations and analytics that drive towards the optimal goal of guest experience,” said Barbara Sharnak, Vice President, Business Development & Marketing Strategy at Relay. “We’re thrilled that partners like Atrium are actualizing the benefits that come from connecting the entirety of a team through a cloud-connected tool designed for frontline workers.”

Atrium Hospitality is ranked as one of the nation’s largest hotel operators with 21 thousand guest rooms/suites and approximately 3 million square feet of event space.

Relay’s superior technology will provide the mandated safety protections with customized single button alert features, GPS, and 3D-mapping capabilities that allow for accurate distribution of emergency response teams.

The data, analytics, and mapping capabilities of the devices, and their ability to integrate into sophisticated operations systems are recognized for aiding robust operations in finding operational efficiencies. Relay features include:

  • Accountability & verification: Validates employees responsible for delivery or receiving of goods and services via auto-capture.
  • Language translation feature with over 15 available languages for team members to use to communicate more effectively internally and externally.
  • Team communications and notifications via pre-recorded messages for the start and end of shifts.
  • Dashboard: GPS and 3D-mapping capabilities allow logistics to better distribute staff quickly via cloud-connected dashboard features.

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