Starfleet Research, the leading provider of benchmarking best practices in technology-enabled business initiatives, has announced the launch of three new market research surveys for hotel and resort IT directors and other professionals in the hospitality industry. These surveys will serve as the foundation for three upcoming research reports that focus on various aspects of hotel and resort technology.
In addition to providing valuable insights to the industry, Starfleet Research is committed to environmental protection. For each completed survey, Starfleet Research will donate $5.00 to Ecologi, a nonprofit organization that partners with climate projects to offset carbon emissions. A qualified respondent who completes all three surveys will enable a donation of $15. To date, Starfleet Research has supported more than 50 climate projects and funded the planting of over 800 trees.
Respondents will also receive complimentary access to the reports when they publish, in February 2024,
The first survey, titled Hotel IoT Security: Best Practices and State of the Industry, is made possible with underwriting support from Palo Alto Networks, This survey explores the implementation of IoT devices in hotel organizations and the security measures in place to protect against cyberattacks. It also addresses challenges, breaches, and future improvements in IoT security.
The second survey, titled Hotel Pool and Spa Water Management: Best Practices and State of the Industry, is made possible with underwriting support from VivoAquatics. This survey delves into current pool and spa management practices, including water testing, guest complaints, sustainability initiatives, and future improvements.
The third survey, titled Hotel Guest Data Capture and ID Verification Practices, is made possible with underwriting support from HID Global, part of Assa Abloy. This survey explores challenges in front desk operations, methods of capturing guest data, ID verification processes, and the benefits of using ID document scanners at check-in.
“We’re thrilled to launch these three market research surveys in partnership with the leading technology solution providers in each of the three competitive arenas,” said Jeff Zabin, Research Director at Starfleet Research. “By participating in these surveys, industry professionals will not only contribute to the advancement of knowledge in the field but also support environmental initiatives through our partnership with Ecologi.”
The surveys are now open for participation and can be accessed through the following links:
- Hotel IoT Security: Best Practices and State of the Industry
- Hotel Pool and Spa Water Management: Best Practices and State of the Industry
- Hotel Guest Data Capture and ID Verification: Best Practices and State of the Industry
All survey responses remain anonymous and are not made available to anyone other than the research analysts at Starfleet Research. Contact information, if respondents choose to provide it, will not be used for any purpose other than to provide the final published report(s), in February 2024.
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