2.25.2025
Absolute Hotel Services Group (AHS), one of the fastest-growing hospitality management and branding companies in Asia, has chosen the Oracle OPERA Cloud and Simphony Cloud Point of Sale (POS) platforms for all of its AHS-branded properties worldwide. With connected, intelligent applications running on a common data platform, Absolute will be able to glean the insights it needs to operate more efficiently, enhance guest experiences, and support revenue growth. Absolute began the rollout of the Oracle solutions across 23 properties that account for 3,600 rooms in late 2024, and its remaining locations are expected to be transitioned by early 2026.
“Making this investment in Oracle’s cutting-edge technology is a testament to Absolute’s unwavering commitment to innovation and guest satisfaction,” said Jonathan Wigley, CEO and founder of Absolute Hotel Services Group. “This marks a pivotal moment in our journey toward becoming a global hospitality leader. The Oracle platforms are already helping us refine our operations and assist our staff in delivering exceptional service.”
With the OPERA Cloud property management system (PMS), Absolute is centralizing its guest data and operations to provide management a complete picture of its business, encompassing distribution, sales, customer service interactions, and loyalty programs. Accessible through mobile devices, OPERA Cloud enables staff to make faster, data-driven decisions from anywhere on its properties to better serve guests, handle housekeeping tasks, manage reservations, and more.
With Simphony POS, Absolute will also be able to better understand the dining preferences of its customers to reward guests for their purchases and deliver more relevant offers over time.
“By leveraging OPERA Cloud and Simphony POS, Absolute Hotel Services Group is not only elevating the guest experience, it is reshaping the hospitality industry’s landscape in APAC,” said Patrick Andres, Regional Vice President of Hospitality for JAPAC at Oracle. “This digital transition highlights Absolute’s commitment to providing an easy-to-navigate, comprehensive customer experience to guests, while also setting themselves up for success with all the modern tools they need to drive revenue and make their staff’s lives easier.”
