5.27.2025
IRIS, the global leader in digital F&B and guest experience solutions for the hospitality sector, is excited to announce its participation in HITEC 2025, taking place June 16–19 at the Indianapolis Convention Center.
IRIS will be showcasing several new features that are already delivering results for hotels worldwide, including:
- Google Analytics – A fully integrated dashboard embedded directly into the backed, giving operators a deep dive into user interactions within their app, unlocking valuable insights to refine and elevate their offerings.
- Verified Charge to Room – Simplifies guest payments and enhances the in-room ordering experience by validating a guest using their surname and room number, as well as posting the charge directly to their folio. This improvement simplifies the order process for guests, contributing to a more seamless and enjoyable experience.
- Related Items on Cart Page – Increases guest spend with intelligent upselling, offering guests a tempting selection of additions to complement their orders.
- Advance Ordering – Gives guests greater flexibility and control to order F&B and amenities pre-stay. Whether it’s ordering groceries for their suite, arranging a cake for a celebration, or having flowers and champagne delivered to their room for a special surprise, the possibilities are endless.
- Digital Staff Ordering – Seamlessly bridges traditional and digital service for faster, more efficient ordering. Tabs can be opened by guests via the IRIS app, or by waitstaff on Staff Ordering or directly on the POS. These tabs can then be picked back up and added to, giving even more flexibility and accessibility for guests depending on whether they prefer to order via the app or waiter. It also gives your staff the freedom to place orders from anywhere on any mobile device.
- Guest Directory upgrade – It’s now more intuitive and efficient than ever for hotels to manage and present essential information. Importing content has been streamlined, allowing hotels to seamlessly integrate room details, services, dining options, and local attractions into a cohesive platform.
These innovations reflect IRIS’s ongoing commitment to helping hotels deliver smart, scalable and guest-centric digital experiences as guest demand for mobile ordering and digital experiences accelerate.
“We’re really looking forward to being at HITEC and having the opportunity to connect with hoteliers face to face,” said Graham Rushin, VP Sales & Marketing at IRIS.
“There’s no substitute for in-person conversations where we can really understand the challenges hotels are facing right now – from driving revenue and reducing operational strain, to meeting guests’ growing digital expectations.
We’re excited to showcase how our mobile ordering and digital guest directory solutions can deliver measurable benefits across the board and help hotels thrive in today’s dynamic hospitality landscape.”
IRIS will be on Booth #807, where Graham Rushin, VP Sales & Marketing, and Marcus Bird, Head of Commercial, will be on hand to demonstrate IRIS’s latest mobile ordering features designed to boost guest spend, provide in depth insights, enhance security, and streamline hotel operations.
