By Dustin Stone, HTN staff writer - 12.9.2025
Duve, a next-generation guest management platform that has steadily expanded its influence across the global hotel technology landscape, has raised a $60 million Series B investment led by Susquehanna Growth Equity, with participation from XT Venture Capital and other existing backers. The funding, which brings Duve’s total capital raised to $85 million, is among the largest recent investments in an AI-focused hospitality technology company and reflects growing interest in platforms capable of unifying the entire guest journey.
Founded in 2015 by Jeremy Atlan Co-founder & CBDO, David Mezuman, Co-founder & CEO, Shai Bar, Co-founder & CTO, Duve began as a digital welcome tool designed to help hotels personalize pre-arrival communication. The early product focused on delivering targeted information to guests before they reached the property, tapping into an industry-wide need to modernize manual and email-heavy processes. As digital expectations increased, particularly during the pandemic’s acceleration of contactless technology, the Israel-based company broadened its capabilities to include online check-in, guest messaging, and mobile access to property services. Over the past decade, Duve has shifted its identity from a point-solution provider to a full guest management platform designed to serve as an engagement layer for the entire guest lifecycle.
This evolution has been driven by rising demand for seamless digital interactions that mirror the experience consumers expect from e-commerce and other advanced service industries. Hotels today aim to engage guests across multiple moments—from pre-arrival preparation and room selection to F&B ordering, service requests, and post-stay communication. Historically, these touchpoints were fragmented across different vendors, which meant hotels often had limited visibility into the overall guest journey and little ability to personalize it. Duve’s platform emerged in response to these challenges, positioning itself as a consolidating layer capable of managing communication, personalization, operational tasks, and upsells through a single interface.
A central component of Duve’s recent growth has been its investment in artificial intelligence tailored specifically for hospitality operations. Rather than using generic large language models, the company developed AI agents trained on hotel data, including reservation details, room types, guest histories, amenity information, and property-specific workflows. These agents are connected directly to property management systems, task-management platforms, and F&B systems, allowing them to generate context-aware responses that reflect real-time information. Hotels using the platform have reported significant improvements in response speed, with average ticket resolution falling from roughly half an hour to about one minute. Duve also cites increased guest engagement, noting a substantial rise in messaging volume once hotels activate AI-driven communication.
“Perhaps the most exciting and impactful aspects of this announcement fall into two main points,” Mezuman told Hotel Technology News. “The first is that while there has been a huge proliferation of AI Agents, this marks the first large-scale AI agent infrastructure for AI agents that is custom-built for hotels and the hospitality industry. The second is that this investment will allow us to become significantly more accessible to our customers — including opening local offices in key regions that will serve as hubs for delivering our value worldwide, faster and more effectively.”The platform now manages more than one million guest journeys per month and serves over 1,000 brands in more than 70 countries. Its client base includes multinational groups such as Accor, OYO, and Leonardo Hotels, as well as boutique properties, serviced apartment providers, and regional hotel chains in Europe, Asia, and North America. For many of these companies, Duve’s appeal lies in its ability to work alongside existing hotel systems rather than replace them. The company has built more than 150 integrations with PMS, POS, mobile key, and operational systems, enabling properties to modernize their digital guest experience without the need for extensive infrastructure changes.
The broader market context for Duve’s growth is one of rapid consolidation in guest-facing technology. Over the past several years, numerous providers have introduced tools for digital check-in, messaging, mobile keys, F&B ordering, automated upsells, and guest communications. Many hotels adopted these solutions independently, leading to fragmented workflows and inconsistent guest experiences. As hotels now look to reduce complexity, streamline staff workload, and unlock new revenue through personalization, unified platforms are gaining traction. Investors involved in the Series B say this trend was a key part of their backing, citing a growing global need for technology that brings communication, personalization, and operations into a single environment.
Duve’s new capital will support accelerated global expansion. The company plans to open offices in the United Kingdom, Germany, Singapore, and an additional Asian market to support demand from multinational chains and regional operators undergoing digital transformation. The funding will also be used to expand Duve’s AI capabilities. Executives say the next stage of development will involve creating additional specialized agents to support departments beyond reception and concierge, including housekeeping, maintenance, and guest services. The company also plans to deepen integrations with property systems and enhance predictive personalization, allowing hotels to anticipate guest needs and present more relevant, revenue-generating opportunities throughout the stay.
Duve’s trajectory reflects the broader evolution of the guest experience technology category, which has moved from basic digital check-in tools to comprehensive engagement platforms supported by real-time data and AI. As hotels continue to prioritize efficiency, automation, and personalized service, technology companies capable of supporting the entire guest journey are expected to play a larger role in shaping the future of hotel operations. Duve’s Series B round positions it as a prominent contender in a market that is becoming increasingly competitive and increasingly central to hotel performance.