The U.S. hospitality market has gained a powerful new AI tool to fix the broken direct hotel booking model, with the launch of allora.ai, a highly advanced booking platform which personalizes every aspect of a guest’s online booking experience at a hotel website, from first click to check-in. Designed to help independent hoteliers gain a competitive advantage, it leverages learnings from more than 400 million online booking journeys and continually assesses thousands of data points to increase the volume and value of confirmed bookings while significantly lowering cancellation risk.
Harnessing over 20 years of market experience, the AI experts at allora.ai have created a brilliant brain to allow hospitality businesses to work smarter by perfecting “the science of direct guest acquisition.” It goes beyond a passive plug into a hotel’s website to provide intelligence that allows hotels to engage each visitor to its website in the most compelling ways. The resulting technology takes the guesswork out of the guest work needed for a hotel to provide the most engaging experience to its customers and is already in use by more than 500 hotels in the sophisticated luxury UK and Ireland markets and beyond.
“A guest’s online booking journey is as complex and unique as they are, yet while hotels excel in the personal touch for people during their stay, nurturing connections prior to check-in on property is often overlooked,” said Michael De Jongh, President of allora.ai. “With allora.ai white-glove service begins from the first moment a customer visits a website. It is designed to be a growth engine for hoteliers and is proven to increase the value of bookings while reducing cancellation risk. Whether delivering personalized messaging or product recommendations while browsing, offering tailored upgrade packages, or highlighting at risk booking cancellations, allora.ai continually predicts customer behavior to ensure guests arrive on site.”
Now optimized and available for the US market, allora.ai is a game changer that helps address the challenges of asymmetrical relationships with OTAs, staff shortages limiting inventory, and the changes in consumer behavior that has seen booking cancelation rates rise by 36% in the past four years. Already proven in the UK and Ireland’s sophisticated luxury hotel market, where it is used by over 500 properties, it is being introduced with a guarantee to increase bookings by at least 25%.
The allora technology integrates into existing technology including Property Management Systems and Channels Management Software and provides access to a suite of tools that help hotel operators optimize booking, retention, and marketing effectiveness. Its data dashboard intuitively organizes masses of information that allows hoteliers to build better businesses:
- Booking optimization: With allora.ai the 5-star experience begins the moment a person visits a hotel’s website – every part of the browsing and booking experience is personalized to the individual. Machine Learning facilitates advanced split tests and merchandising features to tailor messages and product recommendations most likely to lead to guest conversion.
- Retention optimization: Leveraging 150 algorithms, allora.ai can identify cancellation risks of individual guests and suggest strategies and actions to bolster engagement and affirm their commitment. Alerts can be set to contact cancellation risks with personal messages and upgrade offers. Guests are continually nurtured to ensure check-in.
- Digital optimization: Helping businesses understand how to boost the cost-effectiveness of digital advertising, leveraging a range of tools and reporting capabilities. It facilitates the synchronization of price and ad content with Google Ads and allows ad spend to be prioritized around segments and time periods. It can track how net cost per acquisition (net CPA) evolves with key decisions and multiple variables over time and allows real-time, two-way connectivity to all major metasearch channels.
- Value optimization: ai provides a wealth of management data to understand individual and macro booking, arrival, and spend patterns to help hoteliers adapt to evolving trends. From e-commerce integration strategies facilitating vouchers, offers, and bundled packages to understanding key dates and times of booking and arrival, allora.ai provides unprecedented levels of guest information.
Some of the most prestigious hotel properties in the UK and Ireland currently benefit from allora.ai which includes marque properties such as Adare Manor, Harvey’s Point Hotel and Rudding Park Hotel as customers.
Initially launched in 2017, allora.ai is the world’s first AI-powered hotel booking platform that leverages the power of data science to tailor unique booking-to-check-in experiences for discerning guests. It was created by Avvio, a company that has partnered with hotels across Europe and North America to drive direct website confirmed bookings. Headquartered in Ireland and with offices in the UK and the United States, the company’s technology is in use with more than 500 hotels worldwide and handles more than 400 million bookings and $500m transactions annually.
allora.ai is now available to independent hotels and mini hotel groups across the United States with support from expert teams located in Atlanta, Dallas, and Miami.
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